Drama Unfolds in Sony SAB’s Pushpa Impossible as Deepti Plans Chawl Exit with Ashwin and Swara

Mumbai July 19, 2024: Sony SAB’s Pushpa Impossible invites viewers into the touching narrative of Pushpa (Karuna Pandey), a compassionate woman who faces every challenge life throws at her with a positive mindset, always going above and beyond to assist others. In the recent track, Pushpa’s daughter-in-law Deepti (Garima Parihar) decides to leave as Prartahana behaves very rudely with her.

PUSHPA

In the upcoming episodes of the show, tensions rise in the chawl as Deepti faces a harsh confrontation with Prarthana. Witnessing Prarthana’s misbehavior towards their daughter, Deepti’s parents are left deeply troubled. In a moment of resolve, Deepti’s father, Manish (Sachin Parikh) approaches Pushpa with a firm decision: Deepti, along with Ashwin and Swara, should move out of the house to restore peace for everyone involved. The family’s future hangs in the balance as they grapple with this pivotal choice, leaving the audience eagerly anticipating how this dramatic turn will unfold.

Will this move break the Pushpa family apart? Or will Pushpa find a way to bring all of them together?

Garima Parihar who essays the role of Deepti Patel said “Dipti is herself struggling to balance being a mother and a working woman. While she wants the best for her daughter Swara, she’s also dealing with the ongoing fights and conflicts within the family. This constant tension has taken a toll on her, leading her to make the tough decision to leave the chawl with her husband and daughter. Dipti has always been kind-hearted and mature, often ignoring the conflicts to maintain peace. However, the recent events have deeply hurt her, compelling her to finally prioritize her own family’s well-being and take this difficult step.”

Cognitive Agility in the AI Era: Adapting to the Demands of The Workforce for The Future

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Melody Lopez Director and Chief of Staff Crayon Software Experts India

In an age marked by unparalleled technological progress, the frontiers of innovation are continually expanding. At the forefront of this movement stands Artificial Intelligence (AI), revolutionizing various sectors, including Human Resources (HR). The incorporation of AI into HR workflows results in the seamless automation of repetitive, time-consuming tasks, empowering HR experts to concentrate on vital strategies that unlock their teams’ full potential.

This article explores the significance of cognitive agility in the AI era and how workers and organizations can harness this skill to navigate the demands of the future.

Understanding Cognitive Agility

Cognitive agility refers to the mental flexibility and adaptability that enable individuals to switch between tasks, think creatively, and respond swiftly to changing conditions. In the context of AI, where technological advancements continuously redefine job roles and responsibilities, cognitive agility is not just an asset but a necessity.

Cognitive agility is not just a buzzword; it is a critical competency that can significantly enhance productivity and innovation. A study by Accenture shows that organizations leveraging AI to augment human capabilities can achieve productivity gains of up to 40%. However, these gains are only realized when employees are adept at integrating AI tools into their daily tasks, making informed decisions, and continuously updating their skill sets.

Recognizing this, organizations have made strategic investments in learning and development programs aimed at boosting cognitive agility. According to LinkedIn’s 2023 Workplace Learning Report, 89% of business leaders acknowledge the importance of investing in employee learning and development to stay competitive. In alignment with this, companies are implementing programs that emphasize critical thinking, problem-solving, and the ability to adapt to new technologies.

Moreover, fostering cognitive agility goes hand-in-hand with promoting cognitive diversity within teams. Research from MIT Sloan Management Review indicates that organizations with high cognitive diversity—teams that bring varied perspectives and problem-solving approaches—are more innovative and perform better financially. By encouraging diverse thinking and flexible mindsets, employees not only can prepare for the future but can also drive greater creativity and business success.

AI’s Impact on HR: A Statistical Perspective

AI’s influence resonates throughout the spectrum of employee experiences, reshaping fundamental aspects such as recruitment and talent management. By leveraging its remarkable capacity to swiftly and precisely process massive volumes of data, AI has revolutionized HR decision-making, enabling data-driven and tailored strategies to optimize organizational performance. The global AI in HR market is expected to experience significant growth, increasing from $5.9 billion in 2023 to approximately $26.5 billion by 2033, with a robust Compound Annual Growth Rate (CAGR) of 16.2% over the forecast period.

Moreover, the World Economic Forum reports that AI and automation are expected to displace 85 million jobs by 2025, while creating 97 million new roles. These new positions will require a different set of skills, underscoring the importance of cognitive agility. Additionally, a McKinsey study found that by 2030, up to 375 million workers (about 14% of the global workforce) may need to switch occupational categories due to AI and automation.

Adapting to Change: Strategies for Success

  • Continuous Learning: Embracing lifelong learning is crucial. Employees should seek opportunities for professional development through online courses, workshops, or on-the-job training. This proactive approach ensures they stay ahead of technological advancements and industry trends.
  • Emotional Intelligence: Alongside technical skills, emotional intelligence (EQ) is vital. Workers with high EQ can better manage interpersonal relationships, handle stress, and navigate complex social dynamics, all of which are essential in a rapidly changing work environment.
  • Creative Problem-Solving: Encouraging a culture of innovation and creativity within organizations can help employees develop their problem-solving skills. This involves fostering an environment, where questioning the status quo and thinking outside the box are valued and rewarded.
  • Flexible Work Practices: Organizations should adopt flexible work practices to accommodate the diverse needs of their workforce. Remote work, flexible hours, and cross-functional teams can help employees manage their work-life balance and maintain high levels of cognitive agility.

The Path Forward

As we move deeper into the AI era, the demand for cognitive agility will only intensify. Both individuals and organizations must prioritize the development of this skill to adapt to the fast-paced and ever-changing demands of the workforce. By fostering a culture of continuous learning, emotional intelligence, and creative problem-solving, we can ensure a resilient and agile workforce ready to meet the challenges of tomorrow.

In conclusion, cognitive agility is not just about keeping pace with change; it’s about leading the change. Embracing this mindset will be the key to unlocking future opportunities and achieving long-term success in the AI-driven world.

Noise launches Noise ColorFit Pulse 4 Max; offers unlimited watch faces with AI Create

India, 19th July 2024: Noise, India’s leading connected lifestyle brand, announced the launch of its latest smartwatch Noise ColorFit Pulse 4 Max, an addition to the brand’s Pulse smartwatch series. Featuring AI Create, the smartwatch offers users the creative freedom to generate nearly infinite customizable watch faces instantly to suit any style. Beyond watch face customization, the smartwatch’s TruSync™ feature enhances bluetooth calling experience and provides a hassle free connection with the smartphones. Whether one is a fitness enthusiast, a fashion-forward individual, or a professional staying updated, the Noise ColorFit Pulse 4 Max is the perfect fit for every lifestyle, blending creativity with functionality.

The innovative smartwatch breaks new ground with AI Create, that allows users to generate personalized watch faces on the go. Further elevating convenience, the intuitive AI Search feature elevates convenience by helping users to find answers to their queries within seconds, all without needing to touch the display. This innovative feature, complemented by the functional crown, takes user interaction to a whole new level, thereby ensuring a smooth and effortless experience.

Equipped with Tru Sync™, the new smartwatch enhances the bluetooth calling experience and provides a hassle free connection with the smartphones. Moreover, it allows users to save up to 10 contacts and access recent calls with ease, all without reaching for the smartphone. The Noise ColorFit Pulse 4 Max sports a large 1.96-inch AMOLED display with high resolution for an immersive viewing experience. The Always-on Display keeps the consumers updated with a glance, eliminating the need to constantly activate the screen.

Catering to the modern user, the product features a QR code scanner as well. The users can store up to 5 QR codes for social media or even payment options, adding an extra layer of convenience to their daily transactions. Single Chip Bluetooth and Bluetooth 5.3 ensure a hassle-free and stable connection during calls, boasting an impressive range of up to 18 meters. These advancements not only enhance user experience but also significantly improve the smartwatch’s battery life lasting up to 7 days on a single charge.

Noise understands that a smartwatch should be more than just a stylish accessory. Having said that, the smartwatch prioritizes one’s well-being with the integrated Noise Health Suite™. This comprehensive suite lets one effectively monitor essential health metrics like heart rate, SpO2, sleep patterns, and stress levels, allowing the users to stay informed and take control of their health. Additionally, the Productivity Suite keeps a track with daily reminders and readily accessible weather forecasts. With an IP68 water and dust resistance rating, the Noise ColorFit Pulse 4 Max can withstand an active lifestyle.

The Noise ColorFit Pulse 4 Max offers over 100 watch faces and caters to a wide range of fitness enthusiasts with over 100 sports modes. The smartwatch seamlessly integrates with the NoiseFit App, unlocking a world of enhanced functionality and allowing one to personalize their experience even further.

Whirlpool of India launches Ice Magic Pro Glass Door Refrigerator Range

India 2024: Whirlpool of India, a subsidiary of Whirlpool Corporation, has launched a new range of single door refrigerators- Ice Magic Pro glass door, an amalgamation of superior aesthetics and craftsmanship.

 At Whirlpool, the belief is that the product offering needs to be stylish and contemporary to blend in with the ever-evolving modernization of Indian homes. The new range with “never seen before” patterns on glass door embodies sophistication and elevates the living space by adding a layer of elegance to the Indian homes.

WHIRPOOL

 The range comes in three distinctive designs – Gold Dust, Silvia, and Night Bloom which celebrates the arts and artisans of India and its diverse culture. The entire range with its unique designs reflects the timeless beauty, diverse traditions, and vibrant colours of India. It aims to bring the essence of India’s heritage into the modern home, creating a piece of art that’s both inspiring and aspirational.

 Gold Dust is influenced by the intricacies and earthy tones of the famous Pashmina, honouring the local craftsmanship of Kashmir region. Silvia, inspired by Indian silver artistry and artisans showcases floral and natural motifs, representing pride in heritage. Nightbloom which celebrates the sacredness of florals within the Indian culture, seamlessly blends moonlit flowers against a night sky, paying an ode to serenity and devotion.

  Beyond aesthetics, the new range of refrigerators consists of innovative features that not only enhance their visual appeal but also ensure superior performance.

 With its trademarked ‘Microblock Technology’, the new Impro glass door guarantees up to 7 Days of Garden Freshness and also helps in preserving the nutritional value of the food.The advanced technology also helps with 12 hours of milk preservation even during power cuts to maintain the freshness and quality of the milk. It is equipped with “Insulated Capillary Technology” to enable faster-cooling efficiency and low-temperature variations.

 Whirlpool’s Impro glass door refrigerator range comes with a scratch-resistant glass door, ensuring durability and maintaining aesthetic appeal over time. The effective space management feature helps in providing ample space for storage. This range is designed with energy efficiency in mind, effectively reducing consumption and helping save electricity bills.

 On the new launch, Mr. Kumar Gaurav Singh, Vice President-Marketing, at Whirlpool of India, said: “At Whirlpool, we believe that our products will help improve the overall lifestyle of our customers through style, functionality, and durability. With the launch of our Impro Glass Door Refrigerator Range, we’re proud to offer a unique range of designer refrigerators that elevate the overall design of the home while being equipped with advanced features. We want our customers to feel a sense of pride and ownership with the new product that also reflects their personalities. The varied design options will add a touch of grace to the household and will become a piece of art that reflects the style and aura of the home. At Whirlpool, we’re not just about manufacturing appliances; we’re about inspiring dreams and enriching lives.”

Accenture Research: Digital Core Investments Drive Up to 60% Higher Revenue Growth and 40% Profit Boost

NEW YORK; July 19, 2024 – New research from Accenture finds that organizations with an advanced digital core, investments in strategic innovation and a balanced approach to their technical debt achieved 60% higher revenue growth rate and 40% higher profits.

“Continuous reinvention is now the default strategy because of the pace of change. Organizations are trying to figure out how technology impacts their business operations, especially amid new advancements like generative AI,” said Karthik Narain, group chief executive of Technology at Accenture. “Capturing value from disruptive technologies with an industry-leading digital core is more than a critical success factor, it’s a survival factor. A strong digital core is essential to be ready for reinvention and rapidly seize every new opportunity.”

For the report, “Reinventing with a Digital Core,” Accenture analyzed findings from 1,500 technology executives in 19 industries across 10 countries. Accenture’s research revealed that an advanced digital core is necessary to help enterprises build the technology capabilities needed to be ready for ongoing reinvention across the business. This requires using the right mix of cloud-first infrastructure and corresponding practices for agility and innovation, data and AI for differentiation, applications and platforms to accelerate growth, next-generation experiences and optimized operations—with security at every level.

Accenture’s research also identified AI as a top contributor to technical debt—the cost and effort required to keep IT systems up to date and capable of meeting business needs, accumulated through choices that prioritize speed over long-term maintainability. 41% of executives cite AI as a top-three contributor, tied with applications/platforms. Conversely, AI can also be used to manage and mitigate tech debt, along with new ways of designing systems. Traditionally, this mostly came from legacy code, outdated technologies, and a lack of documentation, but the rapid adoption of AI is adding new technical debt.

Accenture’s study outlines three fundamental tenets to achieve a digital core that’s reinvention ready. When these three tenets are adopted concurrently, businesses can experience considerable rewards, attaining up to 60% higher revenue growth rates and 40% boost in profits.

1. Build an advanced digital core, tailored to specific industry needs: Accenture’s research shows that companies need to achieve an “industry-leading” level of digital core capability to empower continuous reinvention. While the journey may seem complex, Accenture’s survey found that improving one capability—like data—can trigger automatic improvements in others. For this reason, companies should first assess where they are across their digital core capabilities, then prioritize “no-regret” moves based on areas of need. This will catalyze a virtuous cycle of continuous improvements across the digital core.

2. Boost investments in strategic innovation, including re-engineering systems for machine (AI) operations: Companies should monitor the rate at which they increase the proportion of their IT spend on innovation, as opposed to operations, as a key performance indicator. Accenture’s research found that a year-over-year increase of at least 6% is necessary to be reinvention ready. Additional budget can be found when companies reduce inefficiencies with actions such as joining vendors for guidance, optimizing cloud costs and operationalizing automation. Companies can use the resulting discretionary funds to redesign business processes, launch new products and services and enter new markets. Pre-integrated solutions from ecosystem marketplaces provide a starting point. Ultimately, companies need a digital core designed for both humans and machines so both can interact seamlessly with each other and create value through intention—not instruction—driven workflows for business processes. The more immediate focus should be to re-engineer systems for machine learning and AI operations.

3. Balance technical debt with investments for the future, using programmatic and autonomous methods: Accenture’s analysis shows that about 15% of IT budgets should be allocated to remediating technical debt, ensuring the maintenance of evergreen IT capabilities. This is the sweet spot—both higher and lower allocations are not optimal—to balance debt reduction with future investments. Maintaining evergreen IT requires a commitment to continuous updates, upgrades and management of software, hardware and services. Programmatic version control systems can be used to update configuration settings for infrastructure following changes to the code. This method brings more automation, flexibility and integration capabilities to reduce future technical debt.

Delhi To Deccan: Olive Delhi Experience Pops up in Hyderabad

Hyderabad, 19th July 2024: Step into the realm of culinary soirée as Olive Bistro & Bar, Hyderabad brings you an exclusive pop-up that promises to wow! Renowned chef, Dhruv Oberoi and award-winning mixologist, Harish Chhimwal from the Olive Bar & Kitchen, New Delhi are taking over the city’s iconic dining destination, Olive Bistro & Bar, Hyderabad. The collaboration, beginning from 22nd July to 31st August, promises to be an unforgettable experience that marries innovation and comfort with Mediterranean marvels, and mixology magic.

Seaweed & Avocado

Prepare your palate for an unforgettable culinary voyage! From the Tangy Amla & Green Mango salad to Himalayan Cheese Soufflé, served with pickled Jamun, and the minced Sirohi Goat and Quail Egg Kufteh Meatballs, served with smoked Aubergine Labneh, Chef Dhruv’s pop-up offers an array of progressive culinary delights. Taste the magic of Butternut Squash & Harissa, Tahini & Seabass, Cuttlefish & Pici, and more, as each dish is a celebration of local produce and culinary finesse.

For dessert, guests can enjoy the Basque cheesecake baked with almond frangipane, served with jamun compote and almond turrón crunch and the dreamy Tiramisu picnic basket, a coffee and rum-soaked sponge and mascarpone trifle, served with picnic staples.

But that’s not all – the mixology brilliance of Barkeep Harish Chhimwal takes this event to a whole new level. Dive into signature cocktails that reinvents cocktail craftsmanship. And don’t miss the exhilarating Tripoli Punch, a shared adventure in a glass that fuses hibiscus tequila and lime juice among many other enticing creations like Athena, Hibiscus & Rosa Teq, Moroccan Sour, Coco Boulevardier, and more.

Olive Bistro & Bar, Hyderabad brings on-board the expertise of Chef Dhruv and his talented team of chefs from Olive Delhi, to cook up a storm with our Executive Chef, Vijay David Niranjan. With a tasteful knack for blending modern techniques with classic recipes, come by for a tantalising experience from the capital!

This is your chance to be part of a culinary revolution where, flavours collide, and excitement fills the air. The Olive Hyderabad x Olive Delhi Pop-up is not just a dining experience – it’s a sensation that promises to leave an indelible mark on your palate It’s not just a dinner; it’s an epicurean journey in the heart of Hyderabad!

UK’s First Approved Dry Scoop Formula Enters India With Myprotein Product Expansion

Mumbai, July 19, 2024— Myprotein, a leading name in the world of sports nutrition, has unveiled the launch of the unique ‘Origin Pre-Workout Dry Scoop’ in India. Marking the introduction of the United Kingdom’s first approved dry scoop formula to the Indian market, this innovative product offers fitness enthusiasts a convenient and effective way to enhance their workout routines without water mixing. Part of the ‘origin series’, the product range is designed for dedicated weightlifters, seeking to elevate their individual fitness journey.

UK’s First Approved Dry Scoop Formula Enters India With Myprotein Product Expansion

It embodies the essence of the weightlifting journey, uncovering the ‘origin story’ of how champions are made. For passionate weightlifters dedicated to achieving peak performance, the dry scoop is designed to be a reliable supplement to support rigorous training.

Formulated to dissolve safely on the tongue, the ‘Origin Pre-Workout Dry Scoop’ delivers a powerful blend of 147mg of caffeine per serving, alongside essential pre-workout ingredients such as citrulline malate, beta-alanine, L-arginine alpha-ketoglutarate, and L-theanine. This provides a quicker kick compared to traditional pre-workout powders that typically take 30 minutes to kick in, making it ideal for on-the-go consumption. The product is designed for quick and hassle-free consumption, catering to individuals seeking a rapid pre-workout boost anytime, anywhere.

Speaking about the launch, Ms. Sudeshna Saha, Regional Manager at Myprotein India, said, “We are thrilled to bring the ‘Origin Pre-Workout Dry Scoop’ to India. This launch represents a significant milestone in our mission to innovate and cater to the specific needs of fitness enthusiasts in India. With the dry scoop offering, we can offer convenience while ensuring safety and optimization of workout performances are met through our industry-leading standards.”

Available in three refreshing flavours, Sour Apples, Cherry Drops, and Passionfruit Twister, the origin pre-workout dry scoop is designed to delight diverse taste preferences among fitness experts, dedicated bodybuilders, and athletes alike.

Paytm Q1 FY 2025: Operating Revenue Hits Rs 1,502 Cr; Merchant Payments Rebound, Consumer Metrics Stable

Mumbai, July 19, 2024: One 97 Communications Limited (OCL) that owns the brand Paytm, India’s leading payments and financial services distribution company and the pioneer of QR, Soundbox and mobile payments, has announced its financial results for the first quarter of FY25 (Q1 FY2025), registering a rebound in key metrics.

The financial results of the company in line with guidance provided during the previous quarter.

The company has reported an operating revenue of ₹1,502 Cr, with Earnings before Interest, Tax, Depreciation, and Amortisation (EBITDA) loss standing at ₹792 Cr. EBITDA before ESOP stood at loss of ₹545 Cr, as stated previously.

For the company, the full financial impact of the recent disruptions is visible in Q1 FY2025. The company also stated that revenue and profitability will improve, with growth in merchant payment operating metrics including GMV, accelerated merchant reactivation and growing merchant base, along with continued focus on cost optimisation.

Revenue from financial services amounted to ₹280 Cr, while revenue from marketing services was ₹321 Cr. During the quarter, contribution profit was at ₹755 Cr, with a 50% margin.

Paytm spokesperson said, “We are seeing a rebound in our merchant operating metrics and stability in our consumer base, demonstrating our path to recovery. This also indicates the continued confidence of our merchant partners and consumers on our platform, and we are grateful for the trust of our stakeholders. With Q1 illustrating the full impact of recent disruptions, we are confident in our trajectory towards sustained growth going forward.”

The company continues to have a strong balance sheet with ₹8,108 Cr of cash on books. It also holds stock acquisition rights in PayPay Corporation (5.4% stake, once exercised).

Q1 FY 2025 Financial Highlights:

  • Merchant Payment Operating Metrics Rebound to January 2024 levels
    The company said that new merchant signups on its platform reached January 2024 levels. Further, accelerated efforts towards redeploying devices from inactive to new merchants have resulted in an increase in merchant subscriber (or device merchant) base to 1.09 Cr. The Noida-headquartered payments major said that it expects net device merchant additions to reach previous run rates by Q3 FY 2025.

Daily average GMV (excluding disrupted products) has shown consistent improvement during the quarter and will remain positive as it nears January 2024 levels. Overall gross merchandise value (GMV) has been growing month-on-month (MoM) and is Rs 4.3 lakh crore for the June quarter.

  • GMV per consumer increasing, stablising metrics
    The company highlighted that its total monthly transacting user base has stabilised at ~7.8 crore by the end of June, highlighting strong user affinity for Paytm’s platform and retention. Paytm further added that it is awaiting permissions to onboard new UPI consumers, which will result in further growth of its MTU base.
  • Cost optimisation continues to be focus
    As part of its earnings release, the company emphasised that it remains committed to managing its overall cost structure. The company has achieved 9% reduction quarter on quarter in employee costs, as part of its goal to save ₹400-500 Cr annually.
  • Driving monetisation through loans, wealth, insurance distribution
    Paytm has been keenly focused on distributing tailored offerings to its consumers across categories of loans, wealth products and insurance.

The company stated that it has seen a strong product-market fit for distribution of its shop insurance offerings by leveraging merchant insights. On the consumer side, it has seen good traction with embedded and DIY insurance products such as motor insurance. On the health insurance front, it is offering differentiated products that combine Health Insurance, Health-care, and OPD benefits and has also launched protection plans for merchant partners. It will also look to enhance credit distribution by diversifying lending products and partners and expand secured lending products.

  • Disclosures regarding PayPay
    The company also said that it holds stock acquisition rights in PayPay Corporation (5.4% stake, once exercised).
  • Focus areas
    The company also said that it will focus on leading the market with merchant payment innovations, including introducing new devices and aggregation of various merchant discount rate (MDR)-bearing payment instruments. The company will allocate more resources to Insurance distribution and Mutual Fund distribution, which offer large monetisation opportunities.
Sony SAB’s Wagle Ki Duniya: Will Atharva manage to shine in the college elections

Mumbai July 19, 2024: Sony SAB’s ‘Wagle Ki Duniya – Nayi Peedi Naye Kissey’ follows the daily struggles and triumphs of the Wagle family. In recent episodes, Atharva (Sheehan Kapahi) decides to run for the college elections, facing a strong opponent, Abhimanyu (Arham Sawant), a wealthy student who isn’t afraid to use his father’s money and unfair means to secure a win.

Atharva

In the upcoming episodes, the candidates must create propaganda and convince the students to win their votes. Atharva initially struggles in the campaigning process while Abhimanyu gains an upper hand using his financial resources. However, Atharva’s determination, wit, and smartness come into play as he finds innovative ways to raise campaign funds and compete. As the race heats up and the votes are counted one by one, viewers will be on the edge of their seats, wondering who will win this thrilling election showdown – Atharva or Abhimanyu?

Sumeet Raghavan who plays the role of Rajesh Wagle said, “Atharva was initially frustrated seeing Abhimanyu use his father’s money. He felt disadvantaged because he didn’t have the same financial backing. However, Rajesh has always taught his kids to make the most of the situation they are given. It’s not about what you have, but how you use it. Atharva’s experience in the election will show his true strength and resourcefulness, proving that even without wealth, one can achieve great things through determination and intelligence.”

Vai Ra Unveils Stunning New Collection of Sustainable Moissanite and Lab-Grown Diamond Rings

Hyderabad, 19, July 2024 – Vai Ra, a trailblazer in sustainable luxury jewelry, proudly announces the launch of its latest collection featuring exquisite Moissanite and Lab-Grown Diamond Rings. Renowned for its commitment to ethical practices and environmental stewardship, Vai Ra continues to redefine elegance with pieces that combine timeless beauty with sustainability.

Cluster

 Each piece is meticulously crafted using lab-grown diamonds and moissanite, offering a stunning alternative to traditional mined gemstones while upholding our pledge to environmental sustainability.

 A Vision For The Future
Our Vision is to build the most beautiful jewelry for you while building a greener home. At every order, we are planting trees. If you are someone who hates mined diamonds, this is the right place for you.

 Vai Ra’s mission is to create exquisite, sustainable jewelry through the use of lab-grown moissanite gemstones and recycled metals,” emphasizes co- founder Oendrilla Vadithela, highlighting the brand’s commitment to transparent supply chains and ethical sourcing. “Our goal is to minimize environmental impact while upholding high craftsmanship standards