February 2023:To remove gender biases and stereotypes, Crazy Owl launches #BeTheCrazyChange campaign this International Women’s Day. Crazy Owl would like to recognize the power of women in making a difference on International Women’s Day. The brand believes that equality should be available to all. That is why they have created gender-neutral products for everyone so that everyone can be themselves without being limited by labels and categories. Their mission is to provide equal opportunities to all people, regardless of race, gender, or other labels.
#BeTheCrazyChange is all about being one extraordinary voice to make an extraordinary change. Join Crazy Owl in celebrating Women’s Day by treating yourself to their gender-neutral products. Their products are designed to help you feel confident and empowered in your own skin, no matter your gender. The brand offers everything from Bath & Body to Haircare and Fragrances.
Talking about the brand and the campaign, Damanjit Kohli and Karishma Sahni, Founders of Crazy Owl, shared, “This Women’s Day, we want to celebrate all individuals, regardless of their gender, by encouraging everyone to embrace self-care and take care of their body. We believe that efficacy has no gender. It’s time for all of us to take a step towards a gender-neutral direction and #BeTheCrazyChange by breaking down traditional gender norms and stereotypes that have been perpetuated by the beauty industry for far too long, and we’re here to help them achieve that.”
Crazy Owl also launched a brand reel with a simple, yet powerful message to promote gender equality in everyday life in its new campaign. Gender equality today for a better tomorrow. To combat this bias, the brand raises awareness through a giveaway contest and Influencer content.