National, February 10, 2024: PVR INOX, the largest and the most premium cinema exhibitor in India announces the launch of its Italian Food Festival, offering a delightful culinary adventure alongside the cinematic experience. From February 9th to March 31st, indulge in authentic Italian flavors across 50+ cinemas in 100+ screens across 26 cities within the luxury of Luxe/Insignia auditoriums.
This exciting initiative goes beyond popcorn and nachos, offering a specially curated menu featuring the rich flavors and historical significance of three iconic Italian dishes Pizza Al Taglio, Tiramisu, and Ravioli e Spinaci.
Originating from the streets of Rome in the 1950s, Pizza Al Taglio, or “Pizza by the Cut” is characterized by its rectangular shape, thick crust, and diverse toppings. Offering a quick and affordable meal, it has transcended borders to become a global sensation.
Hailing from the Veneto region, Tiramisu, meaning “pick me up” in Italian, is a classic dessert crafted with layers of coffee-soaked cookie crumbled/sponge cake, mascarpone cheese, and cocoa. Born in the 1960s, it gained iconic status in the ’80s for its rich flavors and creamy texture.
Dating back to the 14th century in Genoa, Italy, Ravioli e Spinaci, or Spinach Ravioli, showcases the artistry of Italian pasta-making. Stuffed with a delightful mixture of spinach and cheese, this pasta dish has evolved over the centuries, adding a nutritional and flavorful twist.
PVR INOX sets itself apart in the realm of entertainment by seamlessly blending the worlds of fine dining and cinematic enchantment, crafting an unparalleled and memorable experience for patrons.
The convergence of exquisite cuisine with the mesmerizing magic of cinema transcends the ordinary, taking the movie-watching experience to new heights and transforming it into a truly special occasion. The fusion of sumptuous flavors and captivating visuals creates a multisensory journey, where every moment becomes a celebration of taste and storytelling. PVR INOX’s commitment to delivering this unique amalgamation ensures that each visit is not merely about watching a film but embarking on a cinematic adventure that engages all the senses, making it an unforgettable experience for movie enthusiasts and culinary connoisseurs alike.
Commenting on the occasion, Mr. Gautam Dutta, Co-CEO of PVR INOX Ltd said, “If PVR INOX is known for redefining cinema-going, it has done so by reimagining cinema F&B as well. In our endeavor to redefine the boundaries of culinary delight within the cinema space, we are thrilled to announce the launch of our captivating Italian Food Festival from February 9 to March 31. This festival promises an exquisite culinary journey featuring a curated selection of the finest and most iconic Italian delicacies skillfully crafted by our talented chefs. We extend a warm invitation to our patrons, urging them to indulge in the rich and authentic flavors of Italy while immersing themselves in the sheer joy of watching movies in our state-of-the-art cinemas.”