Tech Roast Show Takes India by Storm: A Hilarious and Unconventional Celebration of Tech Culture

Tech Roast Show

India, 28th September 2023 — Brace yourselves for a side-splitting tech takeover as the uproarious group of comedians from the United States, known as “Socially Inept” prepares to unleash their tech roast comedy extravaganza for the first time in India. After taking on the giants of Silicon Valley, the crew has finally landed in the fastest emerging tech hub to entertain and roast the techies of Delhi, Bangalore, Hyderabad and Mumbai from 29th September to 14th October.

The Tech Roast Show is a hilarious 90-minute celebration of tech culture and is set to make its highly-anticipated interactional debut in India. This unconventional comedy experience combines uproarious improvisational crowd work, satirical takedowns of tech and startup founders, and a gamified Turing Test challenge that pits humans against AI.

Socially Inept, is the brainchild of tech industry escapees, and offers a comedic escapade into the world of technology like no other. Comprised of ex-techies, Austin Nasso, Jesse Warren, and Nikita Oster, the team combines their backgrounds with stand-up comedy prowess. Originating from humble tech beginnings, in 2018, they embarked on a mission to hilariously roast the tech scene, making audiences laugh while shedding light on the absurdities of the industry.

Speaking about the event Nikita Oster, stand-up comic at Socially Inept said, “We’re thrilled to be in India for the first time, bringing the Tech Roast Show. We noticed that a large percentage of our roastees and audience members in America are from India. After a very minimal amount of research, we discovered that India is now one of the largest tech hubs in the world and chose it as our first international territory to cover. It helps that we get advice and encouragement from our Instagram followers in India. We can’t wait to meet them!”

Tour Dates and Locations:
-Delhi: [29th September, 2023]
-Bangalore: [6-7th October, 2023]
-Hyderabad: [12th October, 2023]
-Mumbai:[13-14th October, 2023]

5 payment gateways Retailers can consider this festive season

It’s that time of the year when everyone including the Retail industry prepare themselves for the festive season and make the most of it. While bracing themselves to serve the customers during the rush, they tend to forget about managing payments digitally. Since, it has also been reported that digital payments would rise during the festive season which is the primary reason why retailers should get a payment gateway which would assist them during the season and also in the long run. If you are looking for a payment gateway provider which is quick and reliable look no further, here are top 5 payment gateway providers in India you could consider.

Razorpay

Razorpay – manages the marketplace, automates bank transfers, collects recurring payments, shares invoices and avails working capital loans for its users. The company focuses on the Indian market and provides 24/7 customer support. Razorpay supports various payment methods including credit and debit cards, net banking, wallets, and UPI. Razorpay also has a business banking arm, RazorpayX to make end-to-end money movement easier.

Easebuzz

Easebuzz is a full-stack payment solutions platform serving more than 85,000 businesses of all sizes in India. With a mission to become one-stop Financial Operating System for businesses, Easebuzz helps companies manage end-to-end financial operations around digital payment collections, payment disbursals, connected banking, split payments, automated reconciliation, vendor payments, sub-merchant management, refund management, etc. through plug-and-play API solutions. The payment gateway tool of Easebuzz comes with customised pricing suitable for every business need. Avail zero setup and maintenance fees with robust security. Merchants can install a plugin that integrates Easebuzz Payment Gateway with websites created using e-commerce websites such as Shopify, WHMCS, Magento, OpenCart or WooCommerce.

CC Avenue

CCAvenue started in 2001 and is one of the oldest in its domain. It is one of the biggest payment gateway providers and supports more than 200 payment options. CCAvenue allows customers to use major credit cards such as MasterCard, Visa, Diners Club, Amex, etc. It also includes other payment options including Retry Availability & Customization, Analytics, Audit, and Multiple Currency Processing. CCAvenue can be integrated with your website for free as soon as your website is live.

Instamojo

Instamojo is India’s largest on-demand payments and e-commerce platform that empowers over 15,00,000 micro-entrepreneurs, startups, MSMEs, to start, manage, and grow their business online across mobile and web, with just a bank account and phone number, in a few minutes. Instamojo is a free payment gateway in India with no setup and maintenance costs. It is 100% secure with integrated online payment gateway services and supports net banking, credit, and debit cards, UPI etc. You can download the Instamojo app via Playstore on your Android devices.

Cashfree Payments

Cashfree Payments is a reliable payment gateway that can manage online, mobile, and offline payments. Businesses with high transaction volumes can go for it, as it has a centralised control and an advanced dashboard. It offers 120+ payment methods to customers, including cards, 65+ net banking options, Paytm, UPI, other wallets, payment links and Pay later options like EMI or Buy Now Pay Later (BNPL). The integration kits are developer-friendly and offer a same-day onboarding facility. Cashfree offers multiple integration APIs for website integration, mobile SDK integration, and predefined plugins for some leading e-commerce platforms like Shopify, Magento, Woo-Commerce, OpenCart, WHMCS, and PrestaShop.

ReTechCon 2023: Charting the Future of Retail in a Digitally-Augmented Era

ReTechCo

Mumbai, September 28, 2023: The Retailers Association of India (RAI) hosted the 17th edition of the Retail Technology Conclave, ReTechCon 2023, a premier assembly of retail CEOs, CIOs, technology service providers, and experts, on the 26th & 27th of September 2023 in Mumbai.

ReTechCon 2023 aims to assist retailers in comprehending multifaceted technology trends. It sheds light on areas such as sustainable solutions, global tech patterns, and innovative disruptions to tackle operational challenges promptly. The conclave’s discourse covered the advanced stages of Digital Transformation, D2C brand strategies, the Omnichannel Experience, and the burgeoning influence of AI in Retail.

RAI CEO Kumar Rajagopalan said “In the vast and dynamic landscape of retail, every stakeholder plays a crucial role. The technology committee of RAI has meticulously curated ReTechCon 2023 to be the compass for this collective journey. From insights into Digital Transformation and D2C strategies to the nuances of Quick Commerce and the transformative power of AI and ML, this conclave serves as a testament to the potential that awaits every retailer. As we embrace an all-digital format, the essence of ReTechCon remains: it’s about empowering each one of you with the knowledge and tools to flourish in a digitally-augmented world.”

Discussing the Open Network for Digital Commerce (ONDC), Thampy Koshi, MD & CEO of ONDC, remarked, “India boasts a vast multitude of sellers but many remain untouched by the digital wave. Drawing inspiration from our nation’s achievements like UPI and AADHAAR, ONDC’s commitment is to catalyse an inclusive e-commerce transformation, bringing millions more into the digital fold. At this year’s ReTechCon, we want to emphasize that our initiative is not just about expanding the e-retail landscape, but also about fostering an environment where startups thrive and collaborative growth is the norm. With open protocols and the combined energy of all stakeholders in the retail technology ecosystem, we’re poised to redefine India’s e-commerce trajectory.”

Delivering an insightful Special Address at the ReTechCon 2023, Dilip Abse, MD & CEO, NPCI, said, “Real consumption today is largely credit-driven rather than reliant on one’s own money, which has contributed to economic growth in developed economies like the US and Europe. Despite the progress in digital payments like QR codes and FinTech initiatives, traditional credit availability was limited until recent developments like the Rupee Credit Card on UPI and RBI-approved credit lines on UPI. These developments now allow a broader segment of the population, including small merchants, to participate in the credit ecosystem, moving beyond cash transactions, which means more sales than the yield payments.”

Speaking about Customer Experience, Rajiv Nair, CEO, Kaya Limited, said, “We have been harnessing technology to anticipate customer needs and satisfaction, using metrics such as NPS over time. We understand that true success extends beyond a single transaction; it’s about nurturing lasting customer relationships. Our commitment to post-service human interaction and continuous feedback collection ensures we’re not just a service provider but a trusted partner. The ultimate measure of our triumph lies in the long-term value our loyal customers bring, staying with us for years as a testament to our dedication to excellence.”

Speaking about customised approach Manish Kapoor, MD & CEO, Pepe Jeans London, said, “While self-checkout thrives globally, we acknowledge that in India, our customers prefer the warmth of personal assistance for an enhanced shopping experience. We advocate for wise and selective tech utilization, emphasizing automation and simplification where applicable, all while ensuring that technology enhances, not hinders, the customer journey.”

Over 100 speakers offered their invaluable perspectives at ReTechCon 2023. A major attraction of the conclave was the Day 2 sessions, which delved into the universe of digital-first brands. It showcased prominent D2C brands such as CaratLane, Bombay Shirt Company, Campus Sutra, Naagin, The Moms Co., and Urban Platter, among others.

In an engaging dialogue, Naiyya Saggi from The Good Glamm Group, which leads as India’s pioneer unicorn in DTC beauty and personal care, shared, “We witnessed the seamless interplay of content, community, and commerce unfold remarkably. Consequently, we embarked on an acquisition journey, securing remarkable content and community assets—a formidable feat in today’s landscape. This has enabled us to engage with a vast audience, conveying information to cultivate trust and garner consideration. Through the ensuing process, guided by our optimized E2C stack, individuals embark on a journey encompassing retention, engagement, and consideration, enriched by peer communities, ultimately propelling them through the conversion funnel. This strategic approach has not only positioned us effectively on smartphones, where our audience resides but has also enabled us to smartly establish a digital native presence in the retail outlets where we operate.”

Noteworthy discussions emphasized various pivotal facets of retail technology, including:

§ Customer Experience – The Core of Retail Evolution

§ Personalization in Retail – Responding to Customer Demand for Customized Products

§ The Retail Renaissance: How Generative AI is Redefining

§ Digital Transformation – Enabling Business Success Through Innovations

§ The E-commerce Equation: Balancing Tech and Tradition

§ Logistics Revamped: Reinventing Supply Chains for Unparalleled Efficiency

§ Data-driven Retail: Leveraging Advanced Analytics and BI

§ Creating Value vs. Valuations in a Tech-Enabled World

Additionally, the conclave presented the ReTech Startups Awards 2023, honouring top retail technology startups with the potential to revolutionize retailers’ ventures.

KITES Senior Care launches India’s largest & comprehensive Dementia Care Centre on ‘World Alzheimer’s Day

KITES Senior Care

Bengaluru, September 28, 2023: KITES Senior Care, a Geriatric care services provider founded by Rajagopal G, Dr A S Arvind, and Dr Reema Nadig, announced the launch of India’s largest comprehensive Dementia Care Centre in North Bengaluru, designed to provide superior residential care for persons with Dementia and focus on the early diagnosis and staging of Dementia and Alzheimer’s disease as well. The facility is located at Trinity Layout, Ashwath Nagar, Hennur Gardens, Geddalahalli, Bengaluru and is spread over 21,000Sq ft of built-up area. With a capacious 110-bed capacity, the new centre is poised to set the benchmark in senior care.

The inauguration of this Dementia Care Facility in Bangalore on coincides with World Alzheimer’s Day, underlining the commitment from KITES Senior Care to raise awareness. This state-of-the-art facility will provide holistic support to seniors, encompassing their day-to-day activities and addressing their psychosocial needs. Along with this the Dementia Care Centre will provide a dedicated day-care area specifically tailored to cater to elderly diagnosed with early stage Dementia.

As per Dementia India, presently 8.8 million Indians older than 60 years are grappling with Dementia, a number that is forecasted to cross the 1.7 crore mark by 2036. Dementia, a group of conditions characterised by cognitive impairments, such as memory loss and judgement issues, affects a substantial number of individuals, particularly those aged 65 or older. The estimated Dementia prevalence for adults aged 60+ in India is 7.4%. A report by NCBI states that Dementia is a global issue of concern, with the number of people living with it expected to double every two decades.

KITES Senior Care is committed to addressing the significant need of persons with Dementia, ensuring that individuals and their families receive the care and support required to navigate the challenges of Dementia. The brand recently closed a Pre Series A funding of USD 2 Million from Dr Ranjan Pai’s MEMG family office. The funds are being used to expand their presence in South India, latest being in Chennai, and provide quality geriatric care for the elders.

Rajagopal G, Founder and CEO of KITES Senior Care, said, “Forecast of 2036 reveals a staggering estimate of 1.7 Crore Indians grappling with Dementia. The repercussions are far-reaching with memory losses, disorientation, struggling with everyday tasks and reduced social behaviours. For the immediate family members this becomes challenging especially as the disorder progresses. With the initial success, we are now embarking to establish this large & a comprehensive facility in addressing this pressing need. India’s largest and most comprehensive Dementia Care facility is dedicated to providing world-class treatment tailored to the needs of our elderly population at optimal costs.”

Dr Reema Nadig, Co-Founder and Group Medical Director of KITES Senior Care, said, “As a healthcare professional, I’ve witnessed the growing impact of Dementia on elderly individuals in India. With an ageing population and changing demographics, Dementia has become a pressing public health concern. Early diagnosis, timely interventions, and comprehensive care are pivotal in addressing Dementia’s challenges. By fostering a more Dementia-friendly society and investing in research and healthcare infrastructure, we can make significant strides in improving the lives of our elderly population affected by this condition. To raise much-needed awareness around World Alzheimer’s Day, KITES Senior Care is excited to introduce its one-of-its-kind Dementia Care unit for those with Dementia and Alzheimer’s. KITES Senior Care is dedicated to enhancing our senior population’s wellbeing and addressing the problems associated with Dementia with the launch of this facility in Bangalore.”

ReTech Startup Awards recognise top retail technology startups of 2023

RAI ReTechCon Startup Awards Winner 2023

Mumbai, September 27, 2023: Eight years ago, the Retailers Association of India (RAI) introduced the ReTech Start-up Awards with the aim of acknowledging pioneering retail technology startups poised to reshape the business landscape through their innovative concepts.

Speaking about the ReTech Awards 2023, Dr. Hitesh Bhat, Director Marketing & Communications, said, Retailers Association of India (RAI) said, “Retail enterprises must accelerate their adoption of digital transformation at an unprecedented pace. Consequently, it becomes essential to acknowledge and foster technological innovators who can spearhead the development of a resilient interconnected commerce ecosystem. The ReTech Startup Awards initiative stands as the singular platform that empowers retail technology startups, affording them a formidable opportunity to showcase their offerings directly to real end-users.”

The preliminary jury comprising of Vikram Idnani, President – CIO, Landmark Group, and Dharmarajan K, Chief Business Officer, Tata Uni Store evaluated the entries over set criteria and delivered a final shortlist of 10 innovative retail startups, who then presented to the grand jury comprising of Radhakrishnan K, Director, StarQuik (Tata Group) and Amit Sarda, Managing Director, Soulflower.

The three winners of the 8th edition of the ReTech Awards 2023 are:

Winner: Kiko

Kiko Live is a platform where one can discover shops around the location, and visit them virtually over an audio/video call using a patented live shopping solution. Sellers can also list and sell on ONDC and get a digital storefront. Kiko Live enables Live Quick Commerce for stores of every size and category, helping stores grow their business and deliver the orders quickly with online tracking.

1st Runner up: Intugine

Intugine is a leading real-time multimodal supply chain visibility enabler, leveraging its expertise in IoT technology to help businesses optimise & digitise their logistics operations. It has many SaaS modules and products like FTL and PTL Tracking, Container Tracking, e-POD, Control Tower, Yard Management, Smart Locks, GPS & other IoT devices. They give manufacturers, shippers, retailers, and quick commerce companies visibility over their assets across modalities on a single platform.

2nd Runner Up: Promanage

ProManage is a Marketing as a Service (MaaS) platform, trusted by many publicly traded companies, prominent brands, mainstream agencies, and local business owners.

ProManage is currently transforming over 5000 businesses by harnessing the power of hyperlocal marketing. ProManage’s market intelligence, along with its strong tech partnerships with Google, Microsoft Bing, Meta, Sulekha and other prominent platforms, strengthens the hyperlocal SEO for each of your store listings.

The shortlisted retail technology startups that made it to the finals included:

1. Intugine

2. Is Going Online

3. Kiko

4. Kirana Club

5. Omniflo

6. ProManage

7. Reelo technologies Pvt. Ltd.

8. Smooth Tag Technologies Pvt. Ltd.

9. Styledotme (mirrAR)

10. TROS Online Shopping Pvt. Ltd.

11. ZipLip (Asterloop Tech Pvt. Ltd.)

Bhutani Infra Shines as a Symbol of Innovation at UP International Trade Show 2023

India’s leading real estate developer showcasing its exclusive properties, offering an interactive experience

Bhutani UP Expo 2

27th September 2023, Noida: The UP International Trade Show 2023, held from September 21st to 25th, has successfully showcased the diverse products and investment opportunities of Uttar Pradesh (UP) to a global audience. In its inaugural edition, the event has garnered significant attention from both domestic and international buyers, emphasizing UP’s emergence as a hub for innovation and business prospects.

Bhutani Infra, a leading real estate developer in India, made a remarkable impact during its participation in the UP International Trade Show 2023. Visitors at the event had the opportunity to engage with Bhutani Infra’s company representative, showcasing their exclusive properties and offering a hands-on experience that immersed them in the architectural brilliance and luxurious designs of the company’s prestigious projects. The overwhelmingly positive response to Bhutani Infra’s showcase reaffirmed its leadership in the real estate sector and its commitment to establishing international standards in design and innovation.

Mr. Ashish Bhutani, Chief Executive Officer of Bhutani Infra, expressed his enthusiasm for the event, stating, “Bhutani Infra is dedicated to delivering luxurious and pioneering projects that aim to revolutionize the real estate sector in India. The UP International Trade Show provided an excellent platform for companies like ours to introduce our innovative products designed for the future. These projects have been developed to set international standards, drawing inspiration from deep customer insights and addressing the real estate needs of our nation.”

Since its inception, Bhutani Infra has consistently exceeded the expectations of over a hundred thousand satisfied customers by delivering high-end properties that enrich lives through luxurious and innovative spaces. As Bhutani Infra continues to shape the future of real estate in India, this exhibition was a remarkable platform for visitors to witness the grandeur of their projects up close and personal.
About Bhutani Infra: Established in 1996, Bhutani Group is a renowned real estate company that is leading the way in transforming urban townships and actively shaping the future of cities. Since its inception, the company has delivered more than 19 projects, catering to over 100,000 customers, and has firmly established itself as a leader in delivering high-quality properties that effectively cater to the evolving needs and aspirations of modern India.

Karkinos Healthcare recognized by the National Health Authority for exceptional contribution to the Ayushman Bharat Digital Mission

Karkinos Healthcare

Bangalore, September 27th, 2023: Karkinos Healthcare, a purpose-driven technology-led oncology platform focused on delivering quality healthcare, has been recognized by the National Health Authority (NHA) for its exceptional contribution to the Ayushman Bharat Digital Mission (ABDM). Three healthcare facilities that are part of Karkinos Healthcare’s Distributed Cancer Care Network (DCCN) were recognized for their exceptional work in linking health records with Ayushman Bharat Health Account (ABHA), taking the top three awards in the category. The awards were presented by Hon’ble Prof. S.P. Singh Baghel, Minister of State, Department of Health & Family Welfare at Arogya Manthan 2023, a grand ceremony held to mark two significant milestones – the 5th Anniversary of AB-PMJAY and the 2nd Anniversary of ABDM.

Karkinos Manipur Cancer Care and Research Institute, Imphal was honoured with the award for first place in the Private Facility category as the “Top Private Facility in Linking Health Records with ABHA”. The Institute linked the highest number of Digital Health Records with ABHA for the period October 2022 to September 2023. It also achieved the first rank in the Private Facility category for receiving the highest amount under the Digital Health Incentive Scheme during the same period.

Medella Karkinos Oncology Institute, Barakpur was awarded the second rank in the Private Facility category as the “Top Private Facility in Linking Health Records with ABHA” for their achievement in linking the second-highest number of Digital Health Records with ABHA during the period October 2022 to September 2023, while Sree Sudheendra Medical Mission, Ernakulam received the award for being ranked third in the Private Facility category as the “Top Private Facility by Incentive under Digital Health Incentive Scheme” during this period. Notably, Sree Sudheendra Medical Mission also leverages the Karkinos-enabled ABDM technology to link health records.

Arvind Sivaramakrishnan, Chief Information Officer (CIO), Karkinos Healthcare expressed, “We are humbled by this recognition from the government that acknowledges our commitment to leveraging technology for advancing patient care and health record management, which has always been at the forefront of our endeavours. This validation from the National Health Authority strengthens our resolve to take forward our endeavours and advance the Distributed Cancer Care Network to meet the national challenge of cancer. It underscores the profound impact of digital transformation in enhancing healthcare effectiveness.”

India grapples with one of the highest annual new cancer cases in the world with one in nine people likely to develop cancer in their lifetime. With over 14 lakh new cases of cancer every year, the incidence of cancer is on the rise. GLOBOCAN has predicted that cancer cases in India will rise 57.5% by 2040 from 2020.[1] It is here that the Distributed Cancer Care Network (DCCN) developed by Karkinos Healthcare is a beacon of hope, tackling India’s overwhelming cancer challenge head-on. The model takes a multi-tiered approach to bridge the cancer care gap with the creation of a widespread network of cancer care centres ranging from multi-speciality hospitals without dedicated oncology services to apex hospitals, which provide all-encompassing cancer care and are deeply involved in cutting-edge cancer research.

Karkinos Healthcare has been at the forefront of the initiative in digitising records and linking them to the ABDM. The Distributed Cancer Care Network (DCCN) platform developed by Karkinos Healthcare is a SaaS (software as a service) for achieving business and operational excellence in cancer care. This is in line with the Ayushman Bharat Digital Mission (ABDM) that connects the digital health solutions of hospitals across the country to simplify processes and enable a host of other facilities like Digital Consultation, consent of patients, ease of access to medical records, etc. With this scheme, old medical records cannot get lost as every record is stored digitally.

The Karkinos Digital Platform aids partner hospitals in maintaining accurate digital records, facilitating virtual tumour board consultations, and streamlining oncology cases, among other crucial features. The platform represents a significant leap towards transforming cancer management in India, ensuring patients get the timely and cost-effective care they desperately need. The Karkinos Command Centre forms an integral part of this approach to ensure smooth patient navigation and guided care. Empathetic engagement of patients to make cancer care more accessible and affordable promises a brighter future for cancer patients in India.

Sustainability starts at home: Celebrate World Environment Health Day with eco-friendly shifts

World Environment Health Day is upon us, providing an opportunity for us to reflect on the health of our planet. It’s a day to acknowledge the importance of clean air, safe water, and a sustainable ecosystem for a healthier future. A day that reminds us of the vital link between a healthy planet and our own well-being. Even small changes in our daily lives can make a significant impact. Join us in raising awareness and taking action to preserve our environment, ensuring a better tomorrow for all living beings. Adopt these little changes in your daily life to help improve the environment health.

1. Step Lightly with Sustainable Footwear

Make eco-friendly fashion choices by considering the environment. Choose vegan, handmade shoes for a sustainable and ethical option that uses cruelty-free materials like organic cotton, synthetic leather alternatives, and eco-friendly plant-based fibres. Opt for stylish and comfortable vegan footwear from Padduks available on Simpl app, that are not only gentle on your feet but also on the planet.

2. Driving a green future with easy EV choices

In the realm of sustainability, electric vehicles are like the rising stars, singing in tune with our planet’s need for a cleaner future. By adopting EVs, we take a significant step towards cleaner air, resource conservation, and reduced dependence on fossil fuels, weaving a brighter, eco-friendlier future. This transition not only holds the potential to curb the greenhouse effect but also to redefine the future of transportation. In this melodic transformation, where sustainability takes center stage, CarLelo (A Capri Loans Venture) emerges as the conductor, orchestrating a seamless and accessible experience for those seeking eco-conscious driving solutions. Notably, the growing preference for electric SUVs in the world of EVs reflects a shifting paradigm, where CarLelo plays a vital role in providing sustainable mobility solutions.

3. Guilt-Free Diapering

Disposable diapers are one of the biggest contributors to the environment. India itself generates approximately 548 tonnes of baby diaper waste per day. Disposable diaper can take as long as 500 years to completely decompose. Apart from the huge environmental menace, chemical laden plastic diapers are one of the most prominent reasons for baby rashes. All these concerns lead to one common solution with World’s simplest ever reusable cloth diaper – SuperBottoms’ UNO. Being India’s 1st CPSIA Certified & Tested diaper – the same SuperBottoms’ diaper can fit for THREE YEARS. By bringing together the convenience of diapers with the goodness of cloth, SuperBottoms is all about guilt-free diapering that is good for parents, better for babies and best for the planet!

4. Nurture nature at home

Whether you have a spacious garden or a tiny apartment, having plants in your living space can make a significant difference. While enhancing the aesthetics of your home, plants also offer several health benefits, acting as natural air purifiers, removing toxins, and improving indoor air quality. Plants help reduce your stress, boost your mood, and enhance your overall well-being. So, be a plant parent and get home some refreshing plants from brands like NurseryLive, available on Simpl app to create a healthier environment around you.

These seemingly small shifts in our lifestyle choices can collectively lead to a significant reduction in our environmental footprint. Let us embrace these eco-friendly habits not just on World Environment Health Day but every day, recognizing that our actions today will shape the well-being of future generations. By celebrating and honoring our planet, we are also celebrating our own health and the interconnectedness of all life on Earth. Together, we can make a positive impact and ensure a brighter and greener tomorrow for all living beings.

Fitelo ropes in Bollywood actor Bhumi Pednekar for its social media campaign GetFitWithFitelo

India, 27th September 2023: Fitelo, a psychology-driven wellness and fitness platform has launched its social media campaign #GetFitWithFitelo featuring Bollywood actress Bhumi Pednekar. The actress shares her fitness journey in the campaign video and answers some of the most critical questions on fitness.

The strategic association with Pednekar is to highlight the role of lifestyle correction and dietary changes to make fitness fun and natural.

Bhumi Pednekar has undergone a remarkable transformation and her journey is an inspiration to many. As part of Fitelo’s social media campaign, the actress emphasizes the importance of striking a balance between diet and workout while indicating that diet accounts for 80% role in an individual’s weight loss journey. Further, she also talks about food cravings and cheat meals to reward one’s commitment to the weight loss journey.

According to Bhumi, body shaming can be used as a weapon for motivation, confidence, and determination toward their goals, and it is important to love and accept one’s body to make the journey easy and enjoyable. Bhumi highlights the need for personalized diet plans to match different body types. She further indicates the need to seek guidance from a nutritionist or dietician for long-term results.

The campaign will run in multiple formats across the brand assets and social media channels.

Bollywood actor Bhumi Pednekar said, “Embarking on a fitness journey is not just about shedding pounds; it’s a transformative experience that involves embracing a healthier lifestyle. Through the #GetFitWithFitelo campaign, I’m excited to share my own fitness journey and emphasize the importance of balance, self-acceptance, and personalized nutrition plans.”

Fitelo Cofounder & CEO, Sahil Bansal said, “We are thrilled to associate with Bhumi Pednekar and motivate people to remain fit and healthy by adopting simple diet plans. At Fitelo, we are driven by an unwavering passion to revolutionize the fitness industry and encourage individuals to achieve their health goals. We do not recommend any fad diets, medicines, or supplements but analyse each customer’s unique nutrition and fitness requirements and help them achieve their fitness goals by focusing on habit formation and lifestyle correction.”

Fitelo has served 50,000+ customers across 50 countries and helped them manage deficiencies and diseases, such as obesity, PCOD, thyroid, and hypertension, among others. Leveraging a trifecta of technology, nutrition, and behavioural sciences at its core, Fitelo has witnessed 5X growth in users in the last one year.

NueGo and Fukrey 3 movie team up to drive change with electric AC buses

NueGo x Fukrey 3

Delhi, 27th September 2023: NueGo, India’s leading premium electric bus brand by GreenCell Mobility is delighted to unveil its exciting collaboration with the highly anticipated film “Fukrey 3” starring actors Pulkit Samrat, Varun Sharma, Manjot Singh, Richa Chadha & Pankaj Tripathi. Fukrey 3 is an upcoming Hindi-language comedy film directed by Mrighdeep Singh Lamba and produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment. The film is the third installment of the Fukrey franchise, after Fukrey and Fukrey Returns.

As part of this exciting collaboration, NueGo is delighted to offer to its customers. By booking tickets through the NueGo website and using the promotional code “FUKREY”, users can enjoy a flat 10% discount on all routes. This incredible offer will remain valid until 31st October, providing movie enthusiasts and NueGo riders with a fantastic opportunity to experience cost-effective and eco-friendly transportation while enjoying the perks of the upcoming film.

Speaking on the occasion Mr. Devndra Chawla, CEO & MD, GreenCell Mobility, “We’re excited to partner with the team behind ‘Fukrey 3’ and its stellar cast, including Pulkit Samrat, Richa Chadha, Varun Sharma, Pankaj Tripathi, and more. Together, we’re merging entertainment and sustainable mobility, providing accessibility to a wider audience. This collaboration celebrates the film’s release while making eco-friendly transportation accessible.”

With safety and comfort as their top priorities, NueGo is plying between some of the most popular destinations in the country, including Indore-Bhopal, Delhi-Chandigarh, Delhi-Agra, Delhi-Dehradun, Delhi-Jaipur, Delhi-Ludhiana, Delhi-Shimla, Agra-Jaipur, Bengaluru-Tirupati, Chennai-Tirupati, Chennai-Bengaluru, Chennai-Pondicherry, and Hyderabad-Vijayawada, with more routes to be added soon.

As a customer-centric brand, NueGo places a strong emphasis on safety and comfort. Its electric buses undergo 25 stringent safety checks, including mechanical and electrical inspections, to ensure the utmost reliability. These eco-friendly buses are capable of running up to 250 kilometers on a single charge, even with air conditioners in use and amidst traffic conditions.

NueGo prides itself on incorporating innovative technology, offering end-to-end convenience for inter-city travelers, and prioritizing Safety, Punctuality, and seamless customer experiences. As a game-changer in the Indian travel industry, NueGo introduces a new and safe way to travel with its premium electric AC coach service. With their unwavering focus on safety, comfort, and eco-friendliness, they aim to provide their passengers with an unparalleled travel experience.

To avail the exclusive 10% discount, customers can visit the NueGo website or download the NueGo app and enter the code “FUKREY” during the booking process. For more information about Nue Go and its services, please visit www.nuego.in or download the NueGo app from app store.