National, October 04, 2023: redBus, the world’s largest online bus ticketing platform, has rolled out a compelling marketing campaign, ahead of the much-awaited festive season, to enunciate its proposition of providing people with the most convenient, seamless, and cost-effective bus booking and travel experience. In order to communicate and engage with its wide customer base, the online bus ticketing major roped in Icon Star Allu Arjun, who is also the enterprise’s brand ambassador, to deliver two staggering ad-films in his unique style, enhancing the emotional appeal of the brand.
The campaign’s narrative connects with redBus’ broader messaging of ‘Apno ko, sapno ko kareeb laye’, which positions redBus as an enabler that bridges the gulf between people and their loved ones, as well as their professional aspirations, by making their travel a convenient, seamless affair. It further deliberates on two major aspects of the bus seat reservation process that makes a huge difference to travellers – the option of selecting the desired seats, as well as the discounts on offer. In keeping with the playful character of the ads, the two 30-second ad films were released innovatively as a ‘leak’ on fan pages of the Icon Star on Instagram.
Speaking on his role in redBus’ ad-films, Icon Star, Allu Arjun and the brand ambassador of redBus, stated, “The ad films for redBus truly resonate with me at a personal level as they encapsulate the essence of bringing dreams closer by establishing a link between people and their aspirations. As an actor, I always seek roles that inspire, and these concepts have given me the opportunity to express myself by living the characters and I’m proud to be a part of this journey with redBus. I look forward to my fans as well as customers of redBus, viewing the films and hope to connect with them at an emotional level.”
Pallavi Chopra, Chief Marketing Officer, at redBus, stated, “These ad films represent a pivotal moment in redBus’ journey, as we focus on regions with immense growth potential. Our objective was not only to create captivating narratives, but also to connect with viewers emotionally. The ad-films showcase redBus not just as a ticketing platform, but as an enabler of dreams, aspirations, and cherished moments. We have strategically aligned cultural nuances and aspirations with the objective of engaging with a growing cohort of audiences that take pride in what they do, while also being conscious of their spends. Allu Arjun has done a fantastic job of leading the narratives and I’m sure the ad-films will resonate well with bus travellers.”
The ad-films will be released across TV and digital media channels across states and regions, including, Maharashtra, Tamil Nadu, Karnataka, Kerala, Madhya Pradesh, Uttar Pradesh, Rajasthan, Andhra Pradesh, Gujarat, and Delhi among others, and will be showcased in Hindi, Marathi, Telugu, Gujarati, Bengali, Tamil, Kannada & Malayalam.