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Hipi, India's leading short video app, teams up with Zee Cine Awards as the voting platform for the viewers' choice categories
21st February 2023: Hipi, India’s leading short video app that encourages creativity and passion, successfully concluded the voting phase for the viewers’ choice categories of the Zee Cine Awards 2023. Celebrating the excellence in Indian cinema, this collaboration offered Hipi users an exclusive opportunity to cast their ballot for their favourite celebs, movies, and songs. In addition, the short video app will also bring exciting celeb content from the red carpet of the award ceremony, exclusively for its users.

As a part of this association, Hipi enabled its users to cast their votes for the viewers’ choice categories in the Best Actor, Best Actress, Best Film, and Song of the Year of the Zee Cine Awards 2023.

The Award night will also witness the culmination of Hipi Stunner – India’s first digital fashion pageant. The six winners of this unique fashion pageant will get a once-in-a-lifetime opportunity to rub shoulders with their favourite celebrities, basking in the limelight of acknowledgment and stardom. They will also be accompanied by the gorgeous Nikita Anand, Miss India Universe 2003, the host of the six-month-long, Hipi Stunner pageant.

At the Zee Cine Awards red carpet, Hipi will engage and interact with Bollywood celebrities to create fresh and exciting new content as they make their way through the event. Users and fans will be able to access this exclusive content, featuring behind-the-scenes moments and fun videos from the red carpet.

Hipi has continuously brought forth such wonderful opportunities through ground-breaking challenges and contests, in which users can participate from the comfort of their homes. GBS Bindra, Chief Business Officer of Hipi mentioned, “Hipi has always aimed to provide a stepping stone for talented creators to reach for the stars. With contests like Hipi Stunner, Hipi G.O.A.T and the ongoing challenge, Hipi Lipsync Battle, the platform is teeming with opportunities waiting to be seized by any creator with a desire of making it big.”

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