New Delhi, Aug 3: As the Delhi Premier League 2026 began on July 31, CREX has announced its partnership with Delhi Premier League as the Official Fan Engagement Partner for the tournament. The collaboration is aimed at enhancing the fan experience through a series of interactive digital initiatives, exclusive player-led content and engagement-driven activations that bring supporters closer to the action throughout the season.
As domestic franchise leagues continue to play an increasingly important role in India’s cricketing ecosystem, fan expectations are evolving alongside them. Through this partnership, CREX aims to deepen engagement around the Delhi Premier League by creating more opportunities for fans to connect with the tournament, its players and the stories that unfold both on and off the field.
Under the partnership, CREX will roll out a range of fan engagement initiatives throughout the tournament, including:
- Exclusive video content featuring DPL players
- Interactive fan engagement activities on the CREX platform
- Co-branded digital campaigns across CREX and Delhi Premier League‘s digital channels
- Official partnership integration across DPL communication platforms and website
- Exclusive fan rewards, including signed jerseys, team merchandise and other memorabilia through engagement-led activations
Commenting on the partnership, Purushotam Rawat, CEO, CREX, said:
“The way fans engage with cricket has evolved significantly, with digital experiences becoming an integral part of how the game is followed and celebrated. Through our partnership with Delhi Premier League, we aim to create experiences that make fans feel closer to the tournament, whether through exclusive content, interactive engagement or opportunities that bring them into the heart of the action. At CREX, we remain committed to making every cricketing moment more immersive, engaging and rewarding for our community.”
Speaking on the collaboration, Rohan Jaitley, President of DDCA, said:
“The Delhi Premier League is committed to creating a world-class experience for players and fans alike. We’re delighted to partner with CREX to bring supporters closer to the action through innovative digital engagement.”
With the Delhi Premier League continuing to grow as a prominent platform for emerging cricket talent, the collaboration also reflects the increasing role of digital engagement in enhancing the tournament experience for fans both at the venue and beyond.