Sharief Bhai Unveils Layers of Love Campaign to Celebrate the Festive Season with Authentic Dakhni Cuisine

Bengaluru, 7th October 2025 — Sharief Bhai, one of India’s leading brand for authentic Dakhni cuisine, has announced the launch of its festive campaign, “Layers of Love”, which will run from 1st October to 31st December 2025. The campaign is a tribute to the brand’s culinary philosophy—just as dishes at Sharief Bhai are infused with multiple layers of flavour, aroma, and heritage, food itself becomes an expression of love, belonging, and togetherness.

Coinciding with the festive months of Diwali, Christmas, and New Year, “Layers of Love” has been designed to bring families and friends closer together, celebrating the spirit of bonding over meals steeped in tradition. The brand has curated a special menu that captures the depth and variety of Dakhni cuisine. The menu features the bestseller mutton dum biryani, newly launched Shawarma range and Royal Platters, designed for family-style sharing with an assortment of the dakhni starters.

Speaking on the launch, Ankit Nagori, Chief Executive Officer, Curefoods, said, “At Sharief Bhai, food is more than just a meal—it’s an expression of love and belonging. With ‘Layers of Love,’ we want to celebrate the festive season by bringing people together around authentic Dakhni flavours, with dishes that are rich in heritage and layered with meaning.”

Staying true to its digital-first approach, the campaign will be driven through social media and hyper-localised digital platforms instead of television. The brand is also leveraging AI-assisted content creation for its social media creatives and city-specific campaigns.

Beyond the menu and digital storytelling, the campaign will also be brought alive across outlets through festive décor, exclusive family dining experiences, and collaborations with lifestyle influencers who embody the campaign’s theme of love, togetherness, and celebration.

With “Layers of Love,” Sharief Bhai continues for authentic Dakhni cuisine, serving food that is layered not just with flavours, but with stories, emotions, and traditions that bring people closer.