16 October 2023: India’s prominent & trustworthy FMEG brand, V-Guard, has launched an online exclusive store offering a wide range of products including stabilizers, water heaters, water purifiers, fans, kitchen appliances, and more. This strategic move aligns with the fast-evolving consumer purchase behaviour towards e-commerce fuelled by various convenient factors such as easy discoverability of products and pricing, wide product selection, access to user feedback via ratings & reviews, 24X7 shopping, pan India door delivery, easy return and replacement and online consumer financing.
All V-Guard products available on the portal are specifically designed to cater needs of e-commerce buyers including robust packaging for safe delivery. V-Guard aims to provide a seamless & delightful shopping experience by offering several exciting propositions such as cash-on-delivery, a 10-day return window, integrated customer care support, automated installation request & product registration, and more.
“We will continue to strengthen our Digital Brand Building, E-Commerce, Customer Acquisition and Fulfilment capabilities to keep pace with the evolving consumer trends and such capabilities will benefit both our on-line and off-line businesses” stated Ramachandran V, Director & COO at V-Guard Industries Ltd.
In response to rising demand and customer feedback, V-Guard has significantly expanded its customer care team. Notably, V-Guard products are already accessible on all major e-commerce platforms and boast partnerships with leading delivery service providers.