Atul Kumar has been promoted to Associate Director of Sales at Fern’s Regional Sales Office, Noida. Mr. Kumar has been an integral part of the organization since 2019 when he joined The Fern Hotels to establish the new regional sales office in Noida. Throughout his tenure, he has displayed exemplary leadership and a strong commitment to driving sales growth.
In his new leadership role, he will drive the core sales function in the Noida region for The Fern Residency, Noida and all the other hotels in the brand pan-India. His earlier stints include the pre-opening team at Radisson Blue and the Zone by The Park Noida sales team.
The Fern Hotels & Resorts, a renowned environmentally conscious hotel chain and one of India’s rapidly expanding brands is elated to mark a significant milestone. Having opened or planned 100 hotels and resorts in 85 locations across the globe, their unwavering commitment to sustainability and unparalleled hospitality experiences is evident. The Fern brand encompasses various offerings, including The Fern, The Fern Residency, The Fern Habitat, Zinc Journey by The Fern, and Beacon Hotels. This achievement truly showcases their dedication to environmental responsibility, setting new industry standards along the way.