New Delhi, 2nd September 2023: Tagbin, a pioneering force in experiential technology, announced the culmination of the Meri Maati Mera Desh (MMMD) campaign, a tribute to India’s 76th Independence Day. Surpassing a milestone of 4.5 crore pledges with 5,888,744 sampling planted, this digital campaign stands as a testament to the nation’s profound unity and patriotism.
A hallmark of the campaign, the “Take Pledge” feature, engaged participants through a seamless four-step process. Entrants captured a self-portrait with a fistful of Maati or a Diya, provided their details, and took the Panch Pran Pledge. This people-powered initiative not only celebrated the nation’s multifaceted achievements but also paid homage to the brave ‘Veers’ who safeguard the country’s sovereignty. It also urged citizens to design and erect multiple Shilaphalkams in remembrance of the veers. The creation of ‘Amrit Vatika’ was another milestone achieved under the campaign which enabled various volunteers to collect soil from the villages of India and bring it to Kartavya Path, New Delhi. Over 155,439 events across different states of India were successfully planned and implemented.
Saurav Bhaik, CEO and Founder of Tagbin, expressed his elation, saying, “As we commemorate the 76th Independence Day, our love for the nation converges with our sense of responsibility, driving us to channel technology for a purpose greater than ourselves. This commitment to a stronger, more united nation is embodied by the enthusiastic response the Meri Maati Mera Desh campaign has received from every corner of the country, transcending all barriers.”
Adding to this, Ankit Sinha, Co-founder and CTO of Tagbin, said, “The platform not only offered a user-friendly experience but also ensured a secure digital environment for all participants. Strengthened by AI-driven moderation, the flawless portal was an accomplishment for team Tagbin and the nation”
The MMMD campaign garnered an overwhelmingly positive response from individuals spanning India, including esteemed dignitaries and celebrities. The buzz extended to social media, as participants proudly shared their pledges using campaign hashtags and displayed their campaign certificates. The impact of the MMMD campaign transcended India’s borders, capturing the attention of global audiences and emphasizing the nation’s unwavering commitment to solidarity.