Sep 09: Marking one year at the helm as Ray-Ban’s first-ever Creative Director, fashion innovator and multi-hyphenate artist A$AP Rocky presents his debut metal collection for the brand, including his first optical designs.

A seamless blend of heritage and innovation, the collection is a statement on evolving culture and authoring a legacy that is entirely your own. Its silhouettes draw deep roots from iconic styles across the decades, while their revolutionary power lies in the present, testing the limits of classic design and expanding its definition.

Bold wire frames and rimless sun and optical styles take shape through soft oval curves and narrow rectangles, crafted in timeless shades of metal. Adding a futuristic edge to the collection is an unapologetically futuristic wraparound model, available exclusively in selected stores.

A Conversation Between Past and Present

To unveil the new collection, A$AP Rocky joins forces with legendary rap icon Nas, with the two starring alongside each other in an arresting visual narrative.

Set in a late-night NYC diner, the campaign film sparks a dialogue between past and present. Iconic ’90s-inspired scenes are interpreted through the lens of Rocky’s fearlessly modern aesthetic, creating a visual expression of his radical approach to style and culture.

The collection invites wearers to step into Rocky’s vision: honor the past, but dare to break old limits and stand at the brink of a new story.

The Collection

0RX3927V
Sharp and sophisticated, this bold metal optical frame nods to the past while signalling a style evolution, channelling the “corner dreams” aesthetic in line with A$AP Rocky’s bold creative vision.

0RX3931V
Charged with confidence, this bold oval frame evolves the culture with a wink to ’90s nostalgia. A timeless optical silhouette, reimagined through the eyes of A$AP Rocky and ready for a new generation.

0RB3927
Classic design takes new territory with this narrow metal model. Set with sharp angles and an even more piercing sense of attitude, these rectangular shades come with a defined vision.

0RB3931
A bold oval silhouette is reimagined in classic metal, evoking the trends of eras gone by while remaining undeniably modern.

0RX3929V
Revolutionary yet refined, this rimless oval optical frame proves that timeless style knows no bounds. Light and elevated, its power lies in striking simplicity.

0RX3928V
Extreme minimalism means maximum impact. This rimless optical frame redefines a classic rectangular silhouette, offering a clean and contemporary expression for the cultural creative.

0RB3929
Rocky reimagines eternal design with a hint of the unexpected. Defying convention with thick lenses, these rimless oval shades combine vintage style cues with a subversive sensibility.

0RB3928
Clean design takes on an undeniable presence with this bold rimless frame. Rectangular shades become anything but ordinary with ultra-thick lenses that emphasise their architectural lines.