National, January 20, 2025: PVR INOX Limited, India’s largest and most premium cinema chain, is delighted to unveil SCREENIT—a revolutionary platform, available only on PVR INOX app that redefines the way audiences experience cinema. With SCREEN IT, movie enthusiasts can create or join customized shows at their preferred cinemas, bringing a whole new level of personalization and excitement to the big screen. But that’s not all—now you can also turn your love for movies into rewards!
Inspired by the overwhelming success of re-releases, expanding to over 120 cinemas nationwide SCREENIT takes the cinema experience to the next level by giving audiences the unique opportunity to relive cherished classics and fan favorites. This ground-breaking platform puts the power of curation directly into the hands of moviegoers, enabling them to choose from a diverse library of 500+ titles and create unforgettable, community-driven screenings.
“SCREEN IT is more than just a platform—it’s a transformative step toward redefining the cinematic experience, said Mr. Renaud Palliere, CEO of Luxury Collection and Innovation, PVR INOX Limited.
SCREEN IT empowers audiences to curate their movie experience—choosing what, when, and where to watch—all while offering exciting rewards. By turning movie screenings into personalized and rewarding events, SCREENIT enhances the joy of cinema and encourages deeper connections within communities”, he further added.
Mr. Kamal Gianchandani, Chief Business Planning & Strategy, PVR INOX Limited, added, “The overwhelming success of re-releases has shown us that audiences still crave the unmatched experience of watching iconic films on the big screen. SCREENIT is our way of celebrating this nostalgia while providing a modern, flexible, and highly personalized way to enjoy films. It’s an innovation that brings timeless cinema back to life on your terms.”
HOW SCREENIT WORKS
Effortless Customization: Users can explore the SCREENIT platform, exclusively available on the PVR INOX app, to create or join a show. Browse through a wide selection of movies, pick your preferred cinema and time, and book your tickets. If the perfect show doesn’t exist, users can easily create one by selecting the movie, timing, and location. With a minimum of just two tickets required to create the show, users can then invite friends or join shows created by other movie enthusiasts.
The Ultimate Movie Playlist: SCREENIT’s curated movie library offers a diverse collection of films, from timeless classics to fan favorites, catering to every kind of viewer.
Share & Earn Rewards: Once a show is created, users can share a unique promotional link with friends, family, or communities to encourage them to join the screening. For every ticket booked through the shared link, users earn exciting rewards, making the movie experience not just enjoyable but also rewarding.
Promote & Earn’: Turn Your Passion for Movies into Rewards
With the innovative ‘Promote & Earn’ feature by PVR INOX, you can now create a unique promotional link for any “Now Showing” movie directly through the PVR INOX app. Share this link across platforms like social media, WhatsApp, and messages to invite your network to book tickets. For every ticket booked through your link—whether it’s for a show in your city or any other city—you earn 2% of the ticket amount as a cash incentive. The more you share, the more you earn, turning your love for cinema into a rewarding opportunity. This feature makes it easy to connect with audiences, build excitement, and monetize your passion for movies!