Delhi, Aug 13: Panghat, the Kolkata-born ethnic wear brand renowned for its bridal and festive couture, announced the launch of its Delhi flagship store in Pitampura. Spanning 15,000 square feet across G+4 floors, the store marks Panghat‘s fifth retail outpost in India and its most ambitious space yet, bringing the brand’s heritage of craftsmanship to one of the country’s most prominent hubs for premium Indian wear.
The five-floor flagship has been designed to offer a dedicated shopping experience for every stage of the wedding journey from trousseau and occasion wear to bridal couture, groom’s wear, and an extensive saree gallery. Wedding wear remains the centerpiece of the store‘s offering, alongside curated selections in festive apparel and menswear. Select pieces have been created exclusively for the Pitampura store, including a range of high-couture sarees and designs unavailable at any other Panghat location. The store also offers a full suite of customer services, including size and colour customisation, bridal consultation and personal styling all part of Panghat‘s effort to bring a personalised, couture-level experience to every customer.
The Pitampura flagship has been designed by architect Mukesh Bhatia of SSB Architect. Every space within the store has been conceived to reflect Indian heritage with a subtle touch of modernity, a philosophy that extends from the store‘s architecture to its curated collections and overall customer experience.
Speaking on the significance of the new store, a Panghat spokesperson Anand Saraf Director & Brand Owner
“Over the years, Delhi has established itself as one of India‘s leading destinations for ethnic fashion, so opening a store here was always part of our vision. Having worked in the past with several brands in Delhi through our white-label business, we understood the market well, and Pitampura with its reputation as a prominent destination for premium Indian wear felt like the perfect location for our flagship store.” The store is aimed at customers seeking wedding and festive wear that celebrates authentic craftsmanship, hand embroidery and the rich design heritage of Kolkata.”
Founded in Kolkata in the early 1990s, Panghat set out to celebrate the richness of Indian craftsmanship and create clothing that would be cherished for years. For many years, the brand operated behind the scenes, manufacturing and white-labelling for several ethnic wear brands and designers across India years that shaped the standards Panghat has since brought to its own retail journey. Panghat entered retail in 2018 with the launch of its first store in Kolkata, followed by Jaipur, a second Kolkata store, Surat, and now its Delhi flagship in 2026. The brand works with some of India‘s finest weaving and embroidery traditions, including Kanjivaram, Banarasi, Patola and Bandhani weaves, alongside handcrafted techniques such as Zardozi, French Knot and Lucknowi embroidery.
On the milestone, the founder said:
“Kolkata has always been at the heart of our journey. We’ve spent decades working closely with skilled artisans and karigars whose craftsmanship has shaped the identity of Panghat. With our Delhi flagship, we’re excited to bring that same authenticity, heritage and attention to detail to a city that truly appreciates Indian ethnic wear.”
To celebrate the launch, Panghat hosted Panghat Darbar that evening, an event that brought together members of the media, creators, celebrities, and patrons of Indian fashion to mark the brand’s expanded presence in Delhi and celebrate the enduring beauty of India‘s textile and craft traditions.
Founded in Kolkata in the early 1990s, Panghat is an Indian ethnic wear brand celebrating the richness of India‘s textile heritage and craftsmanship. Known for its bridal, festive, and occasion wear, Panghat‘s collections span bridal lehengas, trousseau ensembles, bridesmaid wear, festive apparel, sarees, and menswear, crafted using traditional weaves and embroidery techniques from across India. Panghat operated stores in Kolkata, Jaipur, Surat, and Delhi.