Thu. Feb 22nd, 2024

Bengaluru, February 15, 2023: India’s leading fashion, beauty, and lifestyle shopping destination, Myntra, has announced its association with consumer tech behemoth, OnePlus, presenting shoppers with its bestseller audio products, which include the Nord buds, Nord buds CE, Buds Z2, Bullets Z2 neckband, and the brand’s latest product launch, the Buds Pro 2.

A global technology brand, OnePlus was founded in 2013, centered on the ‘Never Settle’ philosophy. The brand creates products to deliver an experience that is not only user-centric but one that challenges conventional ideas around consumer technology. Today, OnePlus caters to users across categories and price segments, with a complete ecosystem that consists of smartphones, wearables, audio, smart TVs, and tablets.

OnePlus’ latest premium offering in the audio segment, the OnePlus Buds Pro 2, set a new standard for spatial audio stability and compatibility for Android users. Co-created with Dynaudio, the MelodyBoost™ Dual Drivers bring stereo-grade audio quality on portable earphones which bring a deeper, fuller, more textured, and dynamic bass. The OnePlus Buds Pro 2 is also equipped with industry-leading Smart Adaptive Noise Cancellation (ANC) technology that eliminates ambient noise up to 48 dB. To round up the signature OnePlus experience, the OnePlus Buds Pro 2 delivers up to 39 hours of music playback with multiple additional charges in the case.

The brand also teased its collaboration with the legendary Hans Zimmer and announced that the OnePlus Buds Pro 2 will be equipped with an equalizer HQ, named Soundscape, tuned by the Oscar-winning music composer himself.

The premium positioning and the extensive popularity of OnePlus among metro as well as growing markets, enable the brand to cater to Myntra’s extensive customer base in these segments.

Talking about the association, Sharon Pais, Chief Business Officer, Myntra, said, “We are delighted to associate with OnePlus to offer an array of premium and high-quality audio products to our extensive customer base across the country. Being one of the few e-commerce platforms offering Buds Pro 2, we are sure that the products’ stylish and sleek design with top-notch audio technology will certainly delight our fashion-forward customers who love music on the go, while elevating the overall style quotient. We look forward to our customers experiencing their much-loved brand, OnePlus, through its latest product offerings.”

Marking the announcement, Navnit Nakra, India CEO and Head of India Region, OnePlus India, said “As India continues to be one of our most important markets, we are always looking out to partner with leading market players who share the ‘Never Settle’ spirit, delivering top-notch quality of service to customers across the country. To this end, we are excited to partner with Myntra, bringing our community-favorite audio offerings to an even wider young and fashion-forward audience.”

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