08 FEBRUARY 2023, NEW DELHI: NFTICALLY, a Web3 e-commerce Martech platform, has raised $1 million in an equity funding round led by Spartan Group and Polygon Ventures. The company will use the funds to expand COMEARTH, the world’s first Gamified Social E-Commerce & Brand Engagement Metaverse ecosystem. Blockchain Founders Capital, Mafatlal family office, and Bollywood producer Subhash Ghai also participated in the funding round.
The company plans to use the funds to double down on its technology stack as it builds COMEARTH, a Metaverse platform. NFTICALLY also plans to ramp up hiring and invest more in research and development as it works towards building a seamless infusion of NFTs in all major industries, such as e-commerce, manufacturing, healthcare, and more.
“We’re extremely glad for the continuous support and interest that our investors have shown in us. With this round, we welcome the teams of Spartan Group, Blockchain Founders Capital, Blockchain Founders Fund, Mafatlal Family Office, and Bollywood producer Subhash Ghai on COMEARTH as our key partners. With this, we will aim to utilize the funds to create awareness about NFTs. Currently, it has become crucial to spread the word about NFTs and help everyone understand their validation while taking on the negative rumors around the ecosystem,” said Toshendra Sharma, CEO of NFTICALLY.
“In June’22, we announced the world’s first Gamified Social E-Commerce & Brand Engagement Metaverse ecosystem COMEARTH. The private beta version of the platform has grown significantly since then, with brands such as Polygon, CEAT, Metro Brands, Zipmex, BollyCoin, and Zee Studios, among many others, jumping on the bandwagon. We are soon announcing the public version and are bullish on COMEARTH’s growth in the coming months,” he added.
“By investing in NFTICALLY, we are working to push the boundaries of metaverse engagement. We find ourselves increasingly impressed by COMEARTH’s unique position and its ease of use that make it well suited to bring brands, influencers, and masses into web3” stated Sagar Barvaliya, VC at Blockchain Founders Capital.
NFTICALLY, founded by Toshendra Sharma and Rohendra Singh, enables users and organizations with no technical knowledge to build their own white-label NFT marketplace. On these marketplaces, organizations can let their users create, exchange, and buy non-fungible tokens (NFTs). The platform also supports a ton of native integrations, including Shopify, Google Analytics, Mixpanel, Mailchimp, Zapier, etc.
The company also provides a free Web3 academy and organizes webinars with global Web3 experts, in addition to running informative newsletters, blogs, and Twitter Spaces to provide more information about the NFT ecosystem. The company’s clientele includes prominent platforms such as BollyCoin, Mafatlal Industries, THIZZ Entertainment, Merchit, Zixel by Zipmex, and SporteNFT Marketplace.
Prior to this round, NFTICALLY saw the backing of several angel investors, including Jaynti Kanani (Polygon Labs), Sandeep Nailwal (Polygon Labs), Surojit Chatterjee (Ex-Coinbase), Nitish Mittersain (Nazara Games), Gaurav Munjal (Unacademy), and Sujeet Kumar (Udaan) among others.