New Delhi, 13 June 2025: Dabur India’s premium salon skincare brand, Oxylife Salon Professional, together with creative partner Schbang, has just wrapped up their sensational #SkinsuranceWithOxylife campaign starring Bollywood’s iconic personality Karan Johar! The campaign showcased Oxylife’s brand-new skincare heroes: Oxylife Salon Professional Intense Bright and Sensi-Care Facial Treatment Kits, promising lasting radiance worth protecting.
The buzz began when whispers hit social media hinting that Karan Johar had joined global celebrity ranks by getting his face insured. The internet was soon abuzz, starting with a very intriguing Reddit thread that was soon covered by major Bollywood pap accounts and news publications. All the buzz was further amplified when Karan himself dropped a story from his account.
At the height of this exciting speculation, Karan Johar came forward and cleared the air by dropping an irresistibly entertaining Instagram reel. True to his signature flair, Karan Johar playfully clarified that his face was indeed insured, but with Oxylife’s unique skincare insurance, aptly called “Skinsurance”! His reveal showcased Oxylife’s Intense Bright and Sensi-Care facial kits as the go-to for the ultimate radiant skin.
Reflecting on the spirited campaign, Virat Khanna, Head of Marketing, Skin Care at Dabur India Limited, commented “With the launch of our new Oxylife Salon Professional Facial Kits, the ‘Skinsurance with Oxylife’ campaign is set to redefine salon skincare by seamlessly blending high-performance products with culturally resonant storytelling. Our collaboration with Karan Johar adds a touch of glamour that sits well with the premium positioning of our facial kits. Powered by new-age ingredients known for their instant yet long-lasting results, our facial kits not only raise the bar for efficacy but also cater to the evolving skincare needs of today’s discerning consumers.”
Jasleen Kohli, Digital Lead, Home & Personal Care, Dabur India Ltd. said“With a strong focus on digital storytelling, the ‘Skinsurance with Oxylife’ campaign allowed us to connect with skincare-savvy audiences through platforms they trust and content they love. From meme culture, Bollywood pages to influencer engagement, every touchpoint was designed to spark conversation and drive relevance for Oxylife among today’s digitally native beauty consumers.”
Sharing his experience, Manish Kinger, Executive Creative Director at Schbang, added, “The skincare category didn’t need another product pitch, it needed a cultural moment. In a world where celebrities insure their most prized assets, we asked, why not skin? Enter pop culture royalty, Karan Johar, the perfect face to launch Skinsurance by Dabur OxyLife. A none-of-its-kind take that flipped the script on skincare and made headlines doing it.”
The #SkinsuranceWithOxylife campaign didn’t just spark conversations, it reimagined how skincare can be celebrated. By blending a clever idea with cultural humor and authentic storytelling, Dabur Oxylife and Schbang showed that great skin isn’t just cared for it’s worth talking about.