
Chandigarh, Apr 14: Reinforcing the brand’s commitment towards unlocking experiences that build trust and loyalty among consumers, the Appliances Business of Godrej Enterprises Group has announced ‘Godrej Promise offering Five-years Comprehensive Warranty with no hidden costs* across its appliances portfolio. With this the brand aims to instil a strong sense of reassurance, empowering consumers with confidence in their appliance purchase decisions.
At a time when purchase decisions are increasingly influenced by reliability and after-sales assurance, this offering brings greater clarity and confidence to the ownership experience. Having seen a huge response for its extended warranty offer on its split ACs and inverter window ACs through last year, the company extended the ‘Godrej Promise’ across a wide range of products including refrigerators, washing machines, air coolers, microwave ovens, and deep freezers over and above the split and inverter window ACs, purchased from 1st April 2026 onwards.
This initiative is supported by a newly launched integrated campaign that draws from a simple yet powerful consumer insight: while promises are easily made in everyday life, they are rarely backed with true accountability.
Kamal Nandi, Business Head at Appliances Business of Godrej Enterprises Group, said, “Staying true to our philosophy of unlocking experiences that build loyalty among consumers, the Godrej Promise is a decisive step to reinforce our quality and strengthen brand trust. Our five-year comprehensive warranty is fully transparent and free of hidden costs across our portfolio. This initiative reflects our commitment to delivering lasting value and peace of mind, while reinforcing our appliances as a benchmark in the industry for reliability and quality.”
Arnab Bagchi, Head of Service at Appliances Business of Godrej Enterprises Group said, “The Godrej Promise reflects our confidence in the product quality, backed by our strong service credentials. Consumers can now enjoy reliable performance backed by a transparent, five-year comprehensive warranty worth up to ₹12,000.”