Mumbai, 07th February 2024: Brand Capital, the strategic investment arm of The Times of India company, has invested $3 million in Adventum Student Living Pvt. Ltd. (ASL), the parent company of UniScholars, UniCreds, and UniAcco. This $3 million investment from Brand Capital enables ASL’s next growth phase across key verticals.
ASL’s partnership with Brand Capital allows them to tap into BCCL’s wealth of knowledge in developing brands with a long-term sustainable vision. It opens up the opportunity to leverage BCCL’s extensive portfolio of leading brands & access their decades of market intelligence.
“With access to Brand Capital‘s extensive resources and existing portfolio, ASL is excited to elevate its business offerings. We are eager to both learn and scale alongside marquee industry-leading companies with an aim to fulfil dreams of global education for youth across India”, said Amit Singh, Founder and Director of Adventum Student Living.
“Our investment in Adventum Student Living (ASL) extends our belief in propelling Indian brands that endeavour to provide world class offerings enabled by technology. We are confident our unique investment model will provide the necessary growth for ASL and find increased adoption for its varied mix of solutions.” said Srini Vudayagiri, the President of Brand Capital
Recently, UniScholars, a part of ASL’s integrated study abroad platform, unveiled its brand campaign titled ‘The Right Door,’ featuring famous Indian cricketer Suryakumar Yadav as its brand ambassador. Surya’s appointment as the brand ambassador represents the 360-degree approach, which perfectly harmonises with UniScholars’ dedication to assisting students at every step of their study abroad journey.
This partnership between Brand Capital and ASL is poised to usher in a new era of education, making international study opportunities more accessible to students and reinforcing their commitment to academic success.