National,16th september 2025:InKhabar, a trailblazer in digital news and content ecosystem, has achieved a remarkable milestone with the successful launch of three original shows ‘Mayanagri’, ‘Bahi Khata’, and ‘Sair Sapata’. Collectively, these properties have already reached an impressive 25 million viewers across YouTube, Instagram, X, Facebook, and InKhabar’s own digital platforms, underscoring the brand’s growing influence in India’s digital ecosystem.
‘Mayanagri’ has exploded as a cultural phenomenon in the entertainment space, going far beyond just movie updates and Bollywood buzz. It is now the definitive destination for everything that defines modern pop culture, merging celebrity exclusives, sharp reviews, and lifestyle trends into a vibrant format that audiences can’t stop talking about. With its unmatched ability to capture the glamour and grit of the entertainment industry, Mayanagri has successfully been able to shape opinions, sets conversations, and influences the aspirations of millions. For advertisers, it has become a golden gateway into the hearts and minds of India’s most engaged and aspirational youth, offering unprecedented opportunities for lifestyle, luxury, and entertainment-driven branding.
‘Bahi Khata’ and ‘Sair Sapata’ have together transformed the way Indians engage with finance, travel, and culture. Bahi Khata has evolved into a powerhouse of financial clarity, simplifying complex market movements, IPO trends, and investment strategies into crisp, actionable insights that command the attention of seasoned investors and first-time traders alike. Meanwhile, Sair Sapata has become the pulse of everyday India, stitching together travel, culture, and lifestyle into a dynamic storytelling journey that brings alive the colors, flavors, and experiences of the nation. Together, these shows are movement platforms where advertisers can align with ambition, exploration, and discovery, gaining access to audiences that are informed, inspired, and ready to engage at scale.
Speaking on the achievement, Mr. Akshansh Yadav, CEO of ITV Network, Digital , said, “These original IPs are thriving communities where millions of viewers feel at home. For advertisers, they represent trusted spaces to engage with audiences in ways that are authentic and lasting. As digital consumption evolves, Mayanagri, Bahi Khata, and Sair Sapata are at the forefront of shaping the future of branded content and advertising.”
Adding her perspective, Dr. Aishwarya Pandit Sharma, Chairperson of ITV Foundation, highlighted, “The shift from traditional news delivery to content-driven engagement is unmistakable. Platforms like InKhabar are no longer just news outlets. In fact, they are content powerhouses building original formats that audiences want to consume. This transformation creates a fertile ground for brands to integrate seamlessly with compelling, high-value content.”
With a 25 million strong audience and rapid growth, InKhabar’s original shows are opening up unparalleled opportunities for advertisers, from building awareness to driving brand loyalty and conversions, through premium, high-impact digital storytelling.