By:-Jose Ramapuram, Executive Director Marketing, Evolve Back Resorts
“2025 has confirmed what we have sensed for a while now; luxury travel in India is maturing, and fast. We are seeing a hospitality sector that is growing in double digits, with occupancies, rates, and RevPAR all firmly ahead of last year, and luxury experiences have been a contributor to this growth. But the more important shift is qualitative.
Domestic guests are choosing shorter, more frequent breaks closer to home, and they are no longer satisfied with simply ‘seeing’ a destination; they want to inhabit it. The stay itself has become the hero, and decisions are being driven by the promise of immersion, storytelling, and a sense of place rather than by star ratings alone.
At the same time, our guests are asking sharper questions about how we operate. Sustainability, once a differentiator, has quietly become a baseline expectation ranging from how we use water and energy to how we treat landscapes and local communities. From discovery, personalisation, to seamless service, technology, too, is now woven into the experience without taking away from the warmth and human connection that define true luxury.
As we look to 2026, the opportunity for Indian luxury hospitality lies in holding these threads together harnessing growth in domestic travel and new destinations, embracing digital tools intelligently, and deepening our commitment to environmental and cultural stewardship. If we can continue to create places where guests feel both cared for and connected to nature, to local culture, and to themselves, I believe the coming years will be among the most exciting decades our industry has seen.”