At the India AI Impact Summit in New Delhi on February 19, 2026, Prime Minister Narendra Modi invited the world’s top technology leaders on stage at Bharat Mandapam for a moment of collective unity. Modi encouraged all leaders to join hands and raise them together. Everyone on stage obliged. Almost everyone.

OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei, standing right next to each other, skipped the hand-raise. Both raised their fists separately while the rest of the stage formed a connected chain around them. The two, known for their well-documented professional differences since Amodei departed OpenAI to found Anthropic in 2021, were on the same stage but decidedly not on the same page. The moment was caught on camera, went viral almost instantly, and gave the internet exactly the kind of content it lives for.

Fevicol and Schbang gave it something better.

With the instincts of a brand that has spent over decades knowing exactly where things need to stick, Fevicol responded with a creative execution that was sharp, warm, and entirely on brand. One image. Altman and Amodei’s hands joined together, raised high, held firm by Fevicol ka Jod. One line that worked as a punchline, a nudge, and a truth all at once:

“Asli Intelligence judne mai hai.” (Real intelligence lies in coming together.)

Conceptualised and executed by Schbang, the response captured a globally trending moment in real time, turned an awkward on-stage gap into a piece of content the internet actually wanted to share, and did it all with Fevicol’s signature wit and charm. No commentary on the rivalry. No taking sides. Just a well-timed creative that made an uncomfortable moment feel warm, funny, and very human.

Because at the end of the day, no matter how intelligent the technology, the real measure has always been whether it can bring people together. 

This campaign is also a testament to what moment marketing can achieve when a brand knows itself well enough to move fast without losing its voice. The window for relevance in real-time marketing is measured in hours, sometimes minutes. What Fevicol and Schbang demonstrated here is that speed alone is not enough. It takes a brand with a clear identity, a creative team with sharp instincts, and the confidence to keep the idea simple. When all three come together at the right moment, the result is not just content. It is culture. And that, as Fevicol has always known, is the strongest bond of all.