Mumbai, Dec 22: Century Plyboards (India) Ltd., India’s leading manufacturer in the wood panel and decorative materials segment, today announced the launch of its newly designed Century Arena in Mumbai, an immersive, next-generation centre which embarks India’s 1st tech driven experience store dedicated to Century Laminates, Century Veneers and other decorative offerings under Century Decoratives.
Following successful Arenas in Delhi and Kolkata, the Mumbai launch marks a deeper push into major metros as part of Century’s national retail and consumer engagement expansion strategy. The centre is conceptualised as a cutting-edge, design-first tech enabled environment where customers, architects, interior designers and channel partners can discover, interact with, and understand the complete world of Century Decoratives. Both the Delhi and Kolkata Arenas have seen strong traction since launch, collectively attracting steady weekly footfalls from homeowners, architects, and channel partners. The centres have recorded a consistent month-on-month rise in walk-ins, validating the demand for an immersive, education-led experience in the wood panel and decorative surfaces category.
Century Arena has been created to transform the traditional laminate and veneer buying experience into an intuitive, immersive design journey. The space replaces the usual clutter and overwhelms of laminate and veneer retail with clarity, interaction, and sensorial exploration. The Arena features a calm, minimal façade finished in Century’s External Grade Laminates, leading visitors into a thoughtfully designed environment that highlights colour, texture, and innovation.
The experience begins at the Colour Lab, where colour-blocked zones, trending combinations, tactile displays, and digital cues help visitors navigate choices with ease. An expansive zone featuring curated product displays which showcases New Edit collection of new launches, textures, extended-size laminates, full size displays of laminates & veneer, futuristic combinations.
The Creator Studio & Smart Lab merges technology, design and content creation with interactive tools and the #CenturyNext archive, while veneer installations, EGL panels, and cubicles offer practical, real-world context.
Mumbai remains one of India’s most mature and fast-growing markets for decorative building materials, driven by its strong real-estate momentum. The city registered 96,187 home sales in 2024 and 75,672 property registrations in H1 2025, reflecting sustained demand across premium and luxury segments. Under-construction high-end home prices rose 44% year-on-year, underscoring a clear shift towards sophisticated interiors and high-quality finishes. With MMR leading the country in new launches and sales, Mumbai presents a high-value, design-aware consumer base—making it the ideal market for Century to introduce a flagship experiential space like Century Arena. Century Arena, Mumbai is located in the heart of the city, in a neighbourhood known as a central hub for building materials and design. Several leading laminate and decorative brands have display centres in the same micro-market, making it a high-visibility strategic location.
Mr. Keshav Bhajanka, Executive Director, CenturyPly said, “Century Arena represents our commitment to transforming how India experiences design materials and how technology can be leveraged to impact a consumer journey and offers them real time visualization of their own space . Mumbai is one of our most strategic markets, and this Arena reflects our consumer-first vision where technology, experience, and design seamlessly come together. As part of our national rollout, we will be expanding to other high-potential metros, with each Arena designed to respond to the evolving needs of designers, homeowners, and professionals.
Looking ahead, we see Century Arena becoming more than a retail environment to a evolved knowledge and innovation hub that shapes the future of surface materials in India. With advancements in digital visualisation, AI-assisted selection tools, sustainable materials, and experiential learning, we aim to redefine how the industry engages with design solutions.
Our long-term vision is to build a connected network of Arenas across India that not only inspire creativity but also enable faster decision-making, stronger collaborations, and deeper design education. We believe this initiative will strengthen our relationship with consumers, architects, and channel partners while setting new benchmarks in design retail and reinforcing CenturyPly’s position as a leader driving the next chapter of India’s building materials evolution.”