New Delhi, September 22, 2025 | Shalimar Paints, a pioneer in the Indian paint industry for over 120 years, is introducing three new products that bring together beauty, durability, and sustainability, while building on the brand’s existing product range. The launch lineup includes Hero Insignia Luxury Interior Emulsion, Superlac PU Gloss Enamel, and Hero Weatherguard 12 Luxury Exterior Emulsion; each created to deliver lasting performance and timeless design for modern homes.
Hero Insignia: Luxury That Lasts
Hero Insignia is our most advanced interior finish yet, with a water-based luxury interior emulsion crafted with hybrid binder technology. It delivers a silky, luxurious finish, with an anti-scuff finish that resists furniture drag, while superior stain protection that stands up to everyday spills.
Insignia is available in 2,000+ shades, a 3-year shelf life, and a 10-year promise. Designed for homes that demand more, the emulsion’s Zero VOC levels make it as kind to your home as it is to the environment. It glides effortlessly on well-prepared plaster, concrete, or masonry, with a simple application journey through primer, putty, and carefully thinned top coats for rich, vibrant colour. Hero Insignia blends technical precision, luxurious aesthetics, and enduring performance, turning everyday walls into surfaces that truly shine.
Hero WeatherGuard 12: Unyielding Protection for Your Home
With adaptive polymer technology, Weather Guard 12 ensures a robust finish that resists rain, dust, and the toughest outdoor conditions. The anti-fungal and anti-microbial formula provides lasting protection, keeping your walls safe from harmful bacteria and fungi. Hero Weather Guard is designed for areas prone to high humidity, rainfall, heat and dust. The product promises exceptional durability with a 12 year performance warranty. Designed for outdoor use, this emulsion ensures that your surfaces remain pristine for longer while providing an easy-to-maintain finish that withstands the test of time. Hero Weather Guard blends innovation, practicality, and performance for walls that endure.
Superlac PU Gloss: High-Performance Enamel
Superlac PU Gloss is the ultimate premium gloss finish for wood and metal surfaces, designed for those who demand nothing less than perfection. Offering a super gloss finish, this polyurethane-based formula provides exceptional protection against stains, scratches, and wear, all while maintaining a luxurious gloss that enhances the aesthetic appeal of any surface. Perfect for doors, windows, furniture, and decorative metal, Superlac PU Gloss offers superior adhesion and UV resistance, ensuring long-lasting beauty and durability. Available in a variety of shades, it is ideal for both interior and exterior applications, giving surfaces a sleek, glossy finish that’s both attractive and practical. With a 2-year promise, it delivers excellent coverage and resilience against daily wear, providing a smooth, vibrant coat that resists fading and peeling. Superlac PU Gloss is designed to keep your home looking pristine, combining luxury with performance for surfaces that shine.
Commenting on the product launch, Mr. Kuldip Raina, MD & CEO, at Shalimar Paints, said, “Homes deserve more than temporary finishes. Too many paints and polishes fade, stain, or fail under real life. To change that, we built Hero Insignia for interior walls, Superlac PU Gloss for wood and metal surfaces, and Hero Weather Guard 12 for exterior walls. They combine toughness with elegance, giving homeowners beauty that lasts and professionals reliability they can trust. This is an endeavour to set a new benchmark for interiors and exteriors. With these finishes, every wall, every surface, every home reaches its full potential.”
The new offerings are competitively priced while offering unmatched value in terms of quality and longevity. Insignia provides a luxurious, silky high-sheen finish, backed by a 10-year warranty, ensuring long-lasting beauty and performance for interior walls. Similarly, Weather Guard 12 offers a rich, luxurious sheen with a 12-year warranty, making it a reliable choice for those seeking both durability and aesthetic appeal for exterior walls. Shalimar’s products promise exceptional coverage and superior finishes, making them an ideal choice for both residential and commercial projects.
With these products, Shalimar Paints introduces finishes that combine durability, elegance, and sustainability. Crafted for interiors and exteriors alike, these innovations ensure walls and surfaces remain vibrant, resilient, and timeless.