Jan 8: The idea of mobility is being fundamentally redefined. What once revolved around engines, efficiency, and infrastructure is now shaped by intelligence, sustainability, and digital connectivity. As India stands at the cusp of this transformation, NDTV has launched AutoMate, a conversation created to help audiences understand, interpret, and engage with the future of mobility.
AutoMate has been developed as a multi-format franchise that extends beyond a traditional automobile programme. It brings together NDTV’s trusted editorial approach with contemporary visual storytelling, treating mobility as a subject that intersects technology, lifestyle, and everyday decision-making. The objective is to make industry developments understandable and relevant to a broad audience.
The platform is curated by Siddhartha Sharma, Executive Editor, NDTV Auto, and is structured around a modular, platform-first design. Each episode comprises distinct segments, allowing the content to function both as a weekly television show and as shorter digital formats for distribution across the digital world.
AutoMate’s content spans the full spectrum of the automotive experience. ‘AutoMate Reviews’ and ‘Head-to-Head’ focus on product evaluation and comparisons across cars, bikes, and electric vehicles, offering viewers practical information for purchase and usage decisions. ‘AutoMate Shift’ examines developments related to hybrid and electric mobility, connected vehicles, and emerging automotive technologies.
‘Mobility is changing very rapidly and so are the conversations around it. It now includes technology, energy choices, rules, and how people move in their daily lives. AutoMate is designed to look at these changes in a clear and practical way, bringing together products, policy, and real-world experience’, said Siddhartha Sharma, Executive Editor, NDTV Auto.
Beyond products and technology, ‘AutoMate Culture’ and ‘AutoMate Travel’ explore the people, communities, and travel experiences that shape India’s automotive culture. The programme also includes ‘AutoMate CXO’ and ‘AutoMate News’, featuring industry updates, policy discussions, and leadership perspectives through the ‘Drive Cast’ series.
NDTV Automate adopts a clean, contemporary visual language, with high-quality production and graphics that support clarity and comprehension. Its editorial tone is measured and accessible, maintaining NDTV’s emphasis on unbiased reporting while engaging audiences ranging from first-time buyers to long-time auto enthusiasts.
AutoMate airs on 10th January, 2026 across NDTV 24X7 and Profit TV and digital platforms.
Through AutoMate, NDTV aims to provide viewers with a clearer understanding of how mobility in India is changing – covering products, policy, technology, and culture in a single, integrated format.