Bengaluru, Feb 11: Juspay, a global leader in payment infrastructure solutions for enterprises and banks, today announced its expansion into the Middle East with the launch of its regional headquarters at the Dubai International Financial Centre (DIFC). This strategic move strengthens Juspay’s international presence and enhances its ability to serve enterprise merchants, banks, and financial institutions across the region.
The DIFC headquarters will facilitate closer engagement with existing partners and support enterprises as digital commerce in the GCC accelerates. Businesses in sectors such as airlines, hospitality, e-commerce, and financial services face growing complexity due to multiple regional currencies, evolving regulations, and diverse local payment methods. Juspay’s payments orchestration platform provides a unified, reliable stack that optimizes authorization rates, reduces costs, simplifies compliance, and enables seamless scaling across GCC and global markets.
“Juspay has been building foundational payment infrastructure for mission-critical commerce globally for over a decade,”
Sheetal Lalwani, Co-founder & COO, Juspay.
“We are excited to bring these learnings to the Middle East, partnering with merchants, banks, networks, and ecosystem players to build a secure, scalable payments infrastructure that supports the region’s rapidly evolving digital economy.”
Salmaan Jaffery, Chief Business Development Officer, DIFC Authority, added,
“We are pleased to welcome Juspay to the Middle East, Africa, and South Asia’s premier fintech ecosystem. Juspay’s presence strengthens our growing digital economy, reinforces DIFC’s role as a hub for financial innovation, and cements Dubai’s position as a top global FinTech destination.”
With over a decade of experience, Juspay powers more than 500 enterprise merchants and banks globally, including Agoda, Amazon, Flipkart, Google, HSBC, IndiGo, Swiggy, Urban Company, and Zepto. Its offerings include full-stack payment orchestration, authentication, tokenization, reconciliation, fraud solutions, white-label payment gateways, and real-time payments infrastructure tailored for banks—enabling seamless, reliable, and scalable payment experiences for end consumers.
Nakul Kothari, Head of Middle East & APAC, Juspay, said,
“By establishing our DIFC presence, we continue our mission of delivering innovative payment solutions rooted in local market understanding. The region offers tremendous potential, and we are committed to building long-term partnerships with merchants and banks to develop future-ready payment stacks capable of scaling across markets.”
This expansion aligns with Juspay’s vision of enabling open, interoperable, and accessible payments worldwide. With a team of over 1,500 payment experts serving Asia-Pacific, Latin America, Europe, the UK, and North America, Juspay is well-positioned to reshape the Middle Eastern payments landscape. The company plans to grow its regional team, focusing on business development, solution engineering, and strategic partnerships.