India, 23 May 2024 – Global communications platform Infobip has partnered with Spendgo, the loyalty and identity platform, to embed omnichannel communications throughout its loyalty programs and boost client engagement and return on investment (ROI).
Through this partnership, Infobip’s real-time omnichannel communication capabilities has enabled Spendgo to drive higher participation and 92% redemption rates from their loyalty programs, alongside access a 100% accurate attribution model to campaigns and insights to optimize performance. In addition, the seamless integration between Infobip and Spendgo platforms has led to a 40% reduction in the time and effort needed to launch loyalty campaigns.
Spendgo enables retail and restaurant businesses across North America to automate and manage loyalty programs. It oversees more than 100 loyalty programs with 25 million members. Spendgo works with businesses to identify the need for interacting and communicating with customers across the media of their choice and offer closed loop loyalty.
To move clients from the traditional coupon-based systems to more sophisticated digital options tailored to individuals, Spendgo partnered with Infobip to offer closed-loop loyalty programs, enabled by omnichannel communication capabilities. This ensures loyalty campaigns engage consumers on their preferred channel, connect every interaction in a single, integrated, omnichannel customer journey and consumers spend with the business that has offered the loyalty.
Spendgo’s clients can now offer personalised loyalty messages according to their customer’s individual profile across SMS, Email, Push Notifications, and MMS, ensuring a consistent and engaging experience. The loyalty platform integrated Infobip’s platform to enable its clients to create simple campaigns alongside Infobip’s customer engagement platform Moments so clients can build sophisticated and highly personalized offers based on real-time insights. Moreover, Infobip’s customer data platform, People, allowed Spendgo to create unified customer experience and richer profiles.
Ivan Matkovic, founder and CEO at Spendgo, said: “For us, it came down to omnichannel functionality and ease of use. We did not want to integrate with different vendors to obtain the channels needed. Instead, we researched the ecosystem and discovered Infobip satisfied our needs for multiple channels and our client needs for worldwide support for global requirements.”
Veselin Vukovic, VP of Strategic Partnerships at Infobip, said: “Consumers are using more communications channels than ever before and want to use them interchangeably. While this is convenient for consumers, it poses a big challenge for businesses that must build omnichannel journeys and offer the right channels at the right time to deliver value. Our partnership with Spendgo yielded impressive results, driving significant customer engagement and loyalty for Spendgo’s retailers and restaurants. We have helped the firm to overcome its communication challenges and unlock new opportunities for growth and innovation in customer engagement and loyalty programs.”