Sabujasanatanpali Farmer Producer Company Ltd. hosts Annual General Meeting in Sambalpur, showcasing innovation, inclusion, and impact
Sambalpur, September 11, 2025 — The Sabujasanatanpali Farmer Producer Company Limited (SSFPCL), established in 2021 in Jujomora block of Sambalpur, formed under the Central Sector Scheme for formation and promotion of 10,000 FPOs with NABARD as the implementing agency and Palladium as the CBBO, and supported by the Department of Agriculture and Farmers’ empowerment, Odisha.
The FPC held its Annual General Meeting (AGM) today, marking a milestone in its journey of empowering smallholder farmers through innovation, sustainability, and inclusive growth. With over 300 participants in attendance, including farmers, government officials, development partners, and representatives from agri input agencies, the event served as a platform to celebrate achievements, share future, and strengthen the ecosystem of farmer-led agribusiness.
SSFPCL has emerged as a transformative force in Odisha’s rural economy, with a strong base of 1,450 farmers, 55% of whom are women. The FPO has adopted climate-resilient agriculture, ag-tech solutions, and export-oriented growth models to boost farmer incomes. Collaborations with CSIR-NBRI have enabled nature-based farming, sustainable soil management, and crop diversification.
SSFPCL is also a pioneer in floriculture, launching Odisha’s first polyhouse for climate-resilient flower cultivation, and has empowered women farmers to lead digital transformation in agriculture. Innovations like solar-powered cold storage, mobile farm management apps, and traceability platforms have increased farmer incomes by 30–40% and reduced post-harvest losses.
Key Highlights of the AGM:
Performance Review: Significant growth in farmer income, market linkages, and tech adoption.
Certificate distribution: 15 farmers were honoured for outstanding contributions to the FPO.
Special Felicitation: Itish Pradhan was felicitated for pioneering cultivation of exotic Eustoma flower in the district fetching a price-realization of INR 1500 per bunch.
“I am passionate about farming flowers, but I was not very sure if such an exotic flower could survive here. But I got adequate guidance by being associated with the FPO, which included information on the importance of controlled temperature,” said Itish.
Certificates Awarded: Over 200 farmers received certificates for their active participation and achievements.
Interactive Events: Quiz competitions, company showcases, and farmer felicitation ceremonies added vibrancy to the day.
Guest of Honour Address: A keynote speech emphasized the importance of FPOs in building resilient rural economies, highlighting themes of technology, sustainability, and floriculture.
Voices from the Ground
The AGM was enriched by powerful reflections from key officials and project leaders.
“FPOs like SSFPCL are not just aggregators—they are engines of transformation. Their work in floriculture, tech adoption, and women-led innovation is setting benchmarks for rural entrepreneurship,” said the DDM NABARD, Shri Dhirendra Kumar Dash, emphasizing the role of farmer collectives in building resilient agri-value chains.
“This gathering is a testament to how watershed development, convergence with horticulture, and farmer collectivization can drive inclusive growth. SSFPCL’s model is a blueprint for sustainable rural development,” added the Project Director of Watershed Mission, Shri Rabindra Kr. Panda highlighting the synergy between community planning and institutional support.
Engaging Events and Future Outlook
The AGM featured a vibrant series of events including quiz competitions, company showcases, and farmer felicitation ceremonies. Deputy Director of Horticulture, Shri Sanjib Kumar Baidhar delivered a keynote address on the importance of FPOs, their role in technology-driven agriculture, sustainability, and floriculture. The speech underscored the need for continued investment in farmer capacity building, digital tools, and climate-smart practices.
The event was graced by eminent dignitaries including Sanjib Kumar Baidhar (DDH, Horticulture), Dhirendra Kumar Dash (DDM, NABARD), Sanjay Mahapatra (OLM DPM), Rabindra Kumar Panda (Watershed PD), Anjan Kumar Panda (Manager, Palladium India), Piyush Ranjan Behera (Assistant Fisheries Officer), and Shrimanta Hota (Deputy CEO, ORMAS). Representatives from leading agri-input agencies such as PPL, IFFCO, Safex, and Mahindra Summit also marked their presence, lending further weight to the deliberations. Their collective participation and insights enriched the discussions, making the event a meaningful step forward in strengthening collaborative efforts for FPO development across the district and state.
Looking ahead, SSFPCL aims to deepen its partnerships, expand its export footprint, and continue empowering farmers—especially women — to spearhead community transformation through agriculture.