National, April 1: This April Fool’s Day, redBus, is humorously tapping into a widely shared workplace reality of weekends feeling too short with the launch of its social media campaign, ‘4 Din Kaam, 3 Din Aaram’. 

Drawing from everyday office moments, it unfolds through a digital social media campaign that captures the excitement of the weekend and how it vanishes before you even realise it. The film flips the idea by introducing a fun, almost too good to be true cause  ‘4 Din Kaam, 3 Din Aaram’ that calls for a four day work week and three day weekend. Users can visit redBus’ website, access the Google form, and sign up in support of the idea, inviting more people to join the long weekend wishlist.

Film: The Long Weekend That Never Feels Long Enough
Set in an office meeting room, the film opens with employees wrapping up their week, looking forward to the weekend. While the manager signs off, an intern excitedly plans a quick trip to Lonavala, in contrast to others who reflect on how quickly weekends pass. 

The narrative then transitions into a visual shift where the intern suddenly finds himself at a hill station, enjoying his imagined getaway, before being pulled back into the office almost instantly, reinforcing how fleeting weekends feel. The film then moves into a presentation setup, where the intern introduces the idea of ‘4 Din Kaam, 3 Din Aaram’, proposing a world where every weekend becomes a long weekend. The story concludes with a call to action, encouraging viewers to visit the redBus website, vote for the cause, and support the idea, positioning travel as something people would do more often if they simply had more time.

Commenting on the campaign, Pallavi Chopra, Chief Marketing Officer, redBus, said, “With ‘4 Din Kaam, 3 Din Aaram’, we have tapped into a widely shared sentiment among young employees, where weekends often feel too short and time feels constantly fleeting. The campaign takes a humorous spin on this reality, using April Fool’s Day to introduce a playful yet relatable idea that mirrors how Gen Z experiences the work week today. At the same time, it allows us to stay closely aligned with evolving cultural conversations, positioning redBus as a brand that keeps up with the times and understands how younger audiences think about time, work, and travel”.