Feb 11: IndoBevs, one of India’s fastest growing beverage companies, has appointed Diksha Sahgal as Head – PR and Corporate Communications, a role she assumed following her tenure as a category manager within the organisation.
In her current role, Diksha is responsible for shaping IndoBevs’ integrated communications approach, defining its evolving brand voice, and strengthening engagement with consumers, partners, and industry stakeholders as the company accelerates expansion across India and international markets.
Diksha joined IndoBevs in 2024 as Category Manager for Speciality Spirits, where she played a role in refining brand positioning, driving portfolio innovation, and deepening the company’s cultural resonance with emerging consumers. During this period, IndoBevs built strong momentum with its recently launched botanically infused liqueur Bonga Bonga.
Diksha is a Brand and Communications Strategist with 7+ years of experience. Prior to IndoBevs, she held pivotal roles at Woodsmen Mountain Whiskey and Freecharge, bringing cross-sector experience spanning brand building, consumer engagement, and strategic communications. She holds a specialization in Public Relations from the Xavier Institute of Communications, Mumbai.
Speaking on her role, Diksha Sahgal said
“IndoBevs has consistently challenged category conventions to create brands that feel contemporary, expressive, and culturally resonant. Since joining the organisation in 2024, I’ve had the opportunity to work closely on both category building and now communications—two lenses that together shape how brands grow meaningfully. I’m excited to connect culture, commerce, and communication, an intersection that is critical to where IndoBevs is headed.