Mumbai/ Kolkata, 19th February 2024: Bharat Petroleum Corporation Limited (BPCL), India’s Fortune 500 Maharatna Energy Conglomerate, introduces a pioneering solution for eco-friendly fuel accessibility in Kolkata with the unveiling of its first-ever Mobile MAK Adblue Dispenser. Under the leadership of Shri Sukhmal Jain, Director of Marketing at BPCL, this innovative dispenser marks a noteworthy achievement in the company’s commitment to environmental responsibility.
MAK Adblue, a diesel exhaust fluid (DEF) known for its pivotal role in curbing nitrogen oxide (NOx) emissions from BSVI diesel-powered vehicles, has traditionally been available at Fuel Stations. Following structural enhancements, the Mobile MAK Adblue Dispenser heralds a new era of flexibility, mobility, and zero installation costs. This innovative solution streamlines the Adblue dispensing process, eliminating the necessity for complex structural alterations and greatly enhancing accessibility and usability for consumers.
Shri Sukhmal Jain, Director of Marketing, BPCL, emphasized the transformative impact of the Mobile Adblue Dispenser, expressing “The introduction of the Mobile Adblue Dispenser marks a significant milestone in BPCL’s efforts to redefine the refueling experience for consumers. This innovative solution not only enhances accessibility but also reflects our commitment to driving customer-centric initiatives that prioritize convenience and efficiency.”
This battery-powered dispenser features a Weight and Measure certified metering unit, printed bills, and SMS messaging to consumers, ensuring convenience and customization in Adblue dispensing at hubs of commercial vehicles, like bus stations, transport hubs parking lots, etc.
The launch event witnessed the presence of senior BPCL officials, including Shri Debashis Naik, Head of Retail East, Shri Rouf Khan, Head of Gas East, Shri Amarpreet Ahluwalia, Head of Lubes East, Shri Anurag Mittal, Head of LPG East, were present at the launch, reaffirming BPCL’s dedication to driving sustainable energy solutions across its various business verticals.