Mumbai, Sep 09: BondsIndia, one of India’s digital fixed income investment platforms, today announced its rebranding as Digifinn, marking the company’s evolution from a bond-focused marketplace toward becoming a comprehensive digital platform for fixed income investments. The new identity reflects Digifinn’s expanded vision of offering a wider suite of digital fixed income products while making investing simpler, more transparent and accessible for retail investors, banks and institutions. The rebrand is supported by Eshiruss Group, which brings institutional and technology partnerships to strengthen the platform, and by the Digifinn Foundation, the group’s initiative for financial literacy and investor awareness.
Digifinn has facilitated transactions exceeding ₹14,000 crore across 90 bond issues, and today serves more than 1.75 lakh users. Fixed returns should not be construed as guaranteed or assured returns; investors are advised to read all relevant offer documents carefully before investing.Eligible investors can complete KYC in just 3 minutes.
As part of its next phase of growth, the company aims to establish its presence across 50+ cities in the next 5 years, with a strong focus on India’s Tier III and Tier IV markets, while expanding and nearly doubling its workforce in the next 2 years.
The rebranding comes at a time when India’s investment ecosystem is undergoing a significant transformation. According to the Economic Survey 2025-26, the country has crossed 21.6 crore demat accounts, with over 12 crore unique investors participating in the capital markets. Importantly, 3.5 crore mutual fund investors now come from beyond Tier I and Tier II cities, reflecting the rapid financialisation of smaller towns and the growing appetite for market-linked investments across emerging India. At the same time, India’s corporate bond market has grown at an annual rate of nearly 12% over the last decade, indicating increasing acceptance of fixed income as an important asset class.
While equity investing has witnessed remarkable adoption, a large segment of Indian households continues to depend primarily on traditional savings instruments such as fixed deposits. Digifinn believes the next phase of wealth creation will come from helping investors build balanced portfolios that combine growth with stability through fixed income products.
Commenting on the announcement, Mr. Ankit Gupta, Founder, Digifinn, said,
“When we started as BondsIndia, our objective was to simplify access to bonds for retail investors. Over the years, we have earned the trust of more than 1.75 lakh users on the platform. Today, investors are looking for a trusted digital platform that offers a wider range of fixed income opportunities with a seamless user experience. Digifinn reflects that larger vision. Our next phase of growth will focus on expanding beyond the metros, reaching emerging cities, and helping more Indians convert their hard-earned savings into long-term wealth through technology-led investing.”
Mr Ankit added,
“The retail participation in corporate bonds remains nascent. Less than 1% of Indian households invest in corporate bonds, with awareness levels at only 10%. This gap presents a significant opportunity to democratise fixed income investing, particularly in Tier III and Tier IV cities. The sizeable underpenetrated market presents a significant opportunity for digital platforms like Digifinn to widen access to fixed income investments and bring millions of first-time investors into India’s formal investment ecosystem.”
The company’s expansion strategy is centered around salaried professionals, entrepreneurs, retirees and first-generation investors—particularly in smaller cities—who largely depend on a single source of income and seek reliable investment avenues that preserve capital while generating predictable returns. Through technology, Digifinn aims to make institutional-quality fixed income investing accessible to every Indian investor, irrespective of geography.
Digifinn has established itself as a trusted digital platform connecting retail investors, banks and institutions with curated fixed income investment opportunities. The company will continue to invest in technology, product innovation and customer experience as it strengthens its presence across India and builds the country’s next-generation digital fixed income ecosystem.