July 31: This Friendship Day, affordable food delivery app Toing is transforming the everyday act of ordering food into a highly interactive experience. With the launch of the four-day in-app ‘Pizza Squad Challenge, Toing is celebrating a simple truth: food just tastes better with your squad. Live July 30 to August 2, 2026, the campaign is supplemented by ‘Squad Steals’, a weekend of unbeatable deals designed for groups to enjoy together over the Friendship Day weekend.

In the Pizza Squad Challenge, users are tasked with completing a virtual 12-slice pizza. By sharing an invite link, users can rally their friends to join the fun. Each time a friend accepts the invitation, both users unlock a slice and instantly receive ₹5 in Free Cash. The challenge continues until the entire pizza is in place. As squads hit key milestones along the way, they unlock bonus rewards and earn up to ₹100 in total Free Cash.

Through this initiative, Toing aims to connect with the true essence of Friendship Day for Gen Z and Millennials. The campaign celebrates the “squad culture”, reinforcing that it is those small, recurring everyday moments spent with friends that make all the difference. Whether it is building a virtual pizza together or planning a weekend feast with your squad, Toing ensures no group is left out of the celebration. 

To make the Friendship Day weekend more special, Toing will also be rolling out Squad Steals, live on August 1 and 2 across all Toing cities. With deals starting at ₹29 on pizzas, burgers and rolls, this initiative is perfectly tailored for the casual, low-stakes hangouts that friends genuinely enjoy, whether that means roommates ordering in on a Saturday night or college study groups meeting up over the weekend.