Samsung’s voice assistant, Bixby introduces new feature for cricket fans in India – Bixby Cricket

GURUGRAM, India – November 17, 2023 – Samsung India has announced the addition of interesting features to the voice-assistant Bixby that include a score of cricket matches (including the ongoing cricket world cup), points table update, and schedule of upcoming matches for users in India. Samsung Bixby has evolved from an intelligent voice assistant for users to an open, scalable AI platform that is available anywhere, anytime across Samsung devices, wearables, and digital appliances. With the recently added features, Bixby users can know the score of cricket matches or tournaments through either their televisions or smartphones or wearables.

Bixby Cricket is powered by Sportskeeda, a global sports content platform that covers the world’s biggest sporting events and serves over 100 million fans every month. Through the partnership, Samsung aims at making the sport more fun and more accessible to fans across India.

Users have to simply ask Bixby “What’s the score?”, “Show the World Cup points table”, or “Show me upcoming matches” to get instant response with relevant information. These features introduced recently are available to existing Bixby users who do not need to install or download anything additionally. Cricket is more than just a sport in India and with major cricket tournaments either on-going at the moment or lined up in the near future, Samsung believes that Bixby Cricket would be an interesting value addition to cricket lovers’ passion for the game. This would enable them to stay updated with the latest scores of the ongoing tournament by just asking Bixby.

“Cricket is more than just a sport in India. And with major cricket tournaments either in progress or lined up in the near future, Samsung believes that Bixby Cricket would be a great solution for cricket lovers to stay updated with the latest scores and tournaments just through their voice. Users can get updates even while driving, working, cooking, or doing any other activity that requires their attention. Another goal of Samsung India is to continuously nurture the Indian start-up ecosystem and this launch helps in that as well”, said Balaji Hariharan, Senior Director and Head of Product Management, at Samsung Research Institute, Bangalore.

“We are excited to join forces with Samsung Bixby to bring unparalleled sports coverage to Samsung users across India,” said Ajay Pratap Singh, Chief Executive Officer, Sportskeeda. “This integration showcases our commitment to delivering accurate and prompt sports information to fans, right at their fingertips. Whether it is cricket matches from international arenas or local league showdowns, Bixby users can now revel in the excitement, through voice commands like never before.”

The user experience was made more meaningful and contextual for Indian consumers by the introduction of Indian English as part of the Bixby 2.0 update in May 2021. This has supported Bixby users in India with several information pieces such as Indian names, places, relationships, content, and recipes amongst others. These feature upgrades are meant to provide the users with a more personalized experience along with quick updates.

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