PPMS Becomes Largest Retail Field Marketing Firm, Fueling Growth and Innovation

PPMS Emerges as the Largest in Retail Field Marketing, Driving Growth and Innovation for Leading Brands

India, 27th October, 2025: PPMS has cemented its position as India’s largest retail field marketing company, setting new industry benchmarks in retail merchandising, execution, and innovation. With over three decades of expertise, the company operates at an unparalleled scale covering 1,500+ towns, employing over 15,000 professionals, and executing 1.7 lakh store interventions each month across the FMCG, technology, and consumer sectors.

Demonstrating its expansive operational capability, PPMS completes over 1.5 million calls every month, underscoring its depth of engagement and market penetration. Its comprehensive suite of services includes in-store merchandising, product demonstrations, retail audits, branding initiatives, and data-driven promotional campaigns all designed to boost brand visibility, consumer engagement, and sales performance at the retail level.

Revolutionizing retail operations through technology, PPMS manages services and payments seamlessly via its proprietary REDIAPE platform, ensuring transparency and efficiency for clients and partners. Additionally, the company’s Vendo platform enhances in-store branding execution with precision and speed, delivering consistent quality across fast-growing markets.

Commenting on the achievement, Mahimm Gupta, Founder and Managing Director of PPMS, said, “Our journey from a modest start to becoming the largest in retail field marketing reflects our deep understanding of India’s retail landscape—its diversity, complexity, and vast potential. Our mission remains the same: to deliver dependable, measurable execution for every client, every day.”

PPMS has been a trusted partner for leading brands such as Unilever, ITC, Samsung, Tata Consumer Products, Nestlé, PepsiCo, Marico, and Vodafone, among others. With a strong presence even in Tier-3 and Tier-4 cities, the company continues to tap into India’s expanding retail footprint and rising consumption patterns.

Upholding its commitment to ethical practices, compliance, and workforce training, PPMS ensures consistent, high-quality execution at every touchpoint. Supported by in-house, technology-enabled audits and real-time performance tracking, PPMS stands as the go-to partner for brands aiming for nationwide retail growth and excellence.