Bhumi Satish Pednekkar Joins Hands with Ketto to Support Flood Affected Families in Jammu

Mumbai, 3rd October 2025: Bollywood actor Bhumi Satish Pednekkar has joined hands with Ketto to launch a relief fundraiser aimed at supporting families devastated by the recent floods and cloudburst in Jammu.

The floods, triggered by intense cloudbursts and heavy rainfall earlier this month, has caused widespread destruction across the region, destroying homes, livelihoods, and essential infrastructure. Thousands of families have been displaced and are seeking shelter in temporary shelters with limited access to clean water, food and medical support .

During her recent visit to the affected areas, Bhumi Satish Pednekkar met survivors and witnessed firsthand the profound loss and hardship faced by families who have lost everything in a matter of hours.

Speaking about the initiative, Bhumi Satish Pednekkar said: “Many of these families are daily wage earners who spent decades building their homes. In just a few hours, everything they worked for was wiped away. Through this campaign with Ketto, we want to ensure that families not only receive immediate relief but also the chance to rebuild their lives with dignity.”

The Ketto–Bhumi Relief Initiative aims to mobilize funds to provide immediate and medium-term support including shelter and temporary housing solutions, essential supplies such as warm clothing, bedding, clean drinking water, and cooking fuel, medical camps and rehabilitation support. All contributions will be facilitated through Ketto’s secure fundraising platform, with regular updates shared with donors.

The initiative is also supported by social entrepreneur and youth icon Hussain Mansuri, who has been actively championing humanitarian causes and mobilizing awareness through his digital presence. His involvement is expected to further amplify the reach of the campaign and encourage more people to contribute to the relief efforts.

Varun Sheth, co-founder and CEO of Ketto stated, “At Ketto, we’ve always believed that real change comes when compassion meets action. The floods in Jammu have highlighted the power of collective action. This initiative with Bhumi Satish Pednekkar will help restore homes, hope, and futures.” The initiative will also work closely with on-ground NGOs to ensure timely and effective delivery of aid to those most in need.