Bengaluru, India – 30/01/2024 – Apparel Group is thrilled to announce the opening of their second store in Bengaluru at Nexus Koramangala Mall. This launch marks the 12th Victoria’s Secret store in India, reinforcing the brand’s commitment to expanding its presence in strategic regions and strengthening connections with customers in major metropolitan markets.
Bengaluru, often called India’s “Silicon Valley,” seamlessly combines a rich cultural heritage with a vibrant cosmopolitan atmosphere. With its diverse population, global perspective, and appreciation for premium brands, the city offers an ideal setting for Victoria’s Secret to expand its legacy of luxury and retail innovation.
This new store is thoughtfully designed to deliver an elevated shopping experience, featuring a beauty-focused concept that highlights the brand’s signature fragrances, luxurious body care products, and exclusive gift sets. Shoppers can explore a curated selection of their most sought-after collections, including Bombshell, Bare, Tease, Very Sexy, and more, making it a must-visit destination for beauty enthusiasts in the city.
With an immersive retail environment, Victoria’s Secret ensures a seamless and luxurious shopping journey, allowing customers to discover the brand’s iconic beauty products and exclusive collections.
Speaking on the occasion, Mr. Tushar Ved, President of Apparel Group India, shared, “The launch of our 12th Victoria’s Secret store in India marks an exciting milestone as we continue our journey to bring the brand closer to our customers. With every new store, our goal is to deliver a premium and immersive experience that connects with the local community while providing access to our iconic brands. We are delighted to expand into the vibrant city of Bengaluru and look forward to welcoming customers into this luxurious space”.
Mr. Abhishek Bajpai, CEO of Apparel Group India, added, “Bengaluru is a key market for us, representing one of India’s fastest growing and most dynamic cities. By strategically expanding in South India, we are strengthening our connection with customers and bringing Victoria’s Secret’s world-class offerings closer to them”.