Wed. Jul 24th, 2024

Post the decline of pandemic in 2022, the tourism industry has seen rapid growth with travelers exploring various places to cover up the decline during the pandemic. With a different customer behavior travelers have become more cautious about their safety and have a different approach while planning their trips. Hence, to cater to unique customer needs travel companies started collaborating with technology & finance companies to offer tailor-made personalized products that provide a travelers peace of mind, knowing that they are protected against any of the risks that can come up, be it financial, sudden medical conditions and get what they desire in terms of planning and executing the trip. Many brilliant minds founded startups that are booming the tourism industry by enhancing customers’ travel experience & a few are listed below.

Bimaplan – Bimaplan is an insurtech startup helping drive insurance adoption through technology. India has a low insurance penetration, and the low/middle income population is underserved by legacy insurers and distributors. Bimaplan’s full-stack embedded insurance platform enables businesses to seamlessly distribute relevant insurance products to their customers. They partner with travel companies, financial services companies, technology startups, e-commerce platforms, and companies in various segments to build customized insurance products for their users. Bimaplan is recognized by the Center for Financial Inclusion as one of the emerging global insurtech startups driving financial inclusion.

Zingbus – Operating on an online marketplace model, Zingbus encompasses all aspects of bus travel. This includes finding the right bus, booking a ticket, providing the boarding and departure times, taking care of the customer experience during the journey, and adhering to safety norms. The deluxe, air-conditioned fleet consists of Volvo, Scania, and BharatBenz buses that have recliner seats, reading lights, and charging cables on board. Customers can track their trips and itinerary using the Zingbus app. Travellers can book a bus ticket on the Zingbus app or its website. First-time users get a reward of 200 Zingcash on signing up. Passengers can also book a Zingbus through redBus, Paytm, or more than 1,000 offline sales partners. The startup has a tier-based revenue-sharing arrangement with bus fleet owners, who operate the vehicles under the Zingbus brand.

Health Trip – Healthtrip is the world’s largest health travel company, providing the best healthcare solution to patients from all over the world from the most renowned healthcare service providers across India, Turkey, Thailand, Malaysia, UAE and Singapore. They help patients find the most suitable treatments across medical, dental, cosmetic and wellness treatments. Consult with doctors for free, video consult at $1/minute, book tickets, appointments and hotels. Get interpreters, loans and health coverage, all at

Pickyourtrail – Pickyourtrail, started in 2014, is India’s biggest online D-I-Y holiday booking platform that empowers users to curate customized holidays. The unique itinerary building platform considers factors like a traveller’s interests, trip duration, and budget to deliver the brand promise of ‘Craft Your Holiday, Your Way’, completely online. The travel company works in liaison with leading tourism boards of destinations like Australia, Singapore, Iceland, Japan, Dubai, New Zealand, besides 1,200+ hospitality partners around the world. Pickyourtrail was one of the Official Sub-agents for the International Cricket Council (ICC) Women’s T20 World Cup.

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