Sat. Jul 20th, 2024

The journey of a lifetime begins with the right start and Royal Canin is committed to making this journey enriching & valuable for all pet owners. Building on the principle of “Mutuality”, one of the fundamental guiding principles of the way we do business, Royal Canin has for the first time partnered with key stakeholders, i.e. Veterinarians & Breeders to provide them a platform where they can share their precious pearls of wisdom on the Start of Life phase every pet owner goes through. At the same time this common platform will enable pet parents to also reach out to these experts with their queries, concerns and help on this critical life stage, ie the Start of Life. The campaign has created a Kitten & Puppy Growth Programme as a seamless, precise, and holistic experience to help reverse a trend where pet owners fail to provide their puppy or kitten with suitable diets or move to adult food too soon.

The first months of a puppy or kitten lay the foundation of their future health and well-being whose benefits will last a lifetime. Their body requires adapted levels of nutrients – especially energy, proteins, and minerals – to develop them into a healthy adult. Common mistakes include switching to adult food during that period. It directly impacts the growth pattern which may lead, for example, to osteoarticular problems. So, feeding puppies and kittens with diets that reflect their needs in their composition is crucial. Growth diets are complete and balanced, no supplements are necessary.

This is an educative campaign in collaboration with experts in the field of pet care, pushes the boundaries of nutrition and knowledge under the direction of science and pediatric veterinary medicine, with a series of video narratives that are candid, informative, and very practical. The first series will help new pet parents right from choosing the right pet for their homes till they bring them home and the first few months of settling in. This phase moves on to subsequent stages of the pet growing into an adult and will handhold all new pet parents on this unique journey.

This campaign has been a genuine attempt at making a difference in the lives of pets and their parents with an extensive and unique range dedicated to cats and dogs from birth to adulthood – incorporating gestation and lactation – which is available at veterinarians and pet specialty stores.

The campaign is divided into four distinct stages, each made up of nutritional products specifically formulated to fulfil a pet’s unique physiological and behavioral needs from infancy to adolescence in accordance with his breed, age, size, weight, and newly developed common sensitivity. Recipes are created specifically to maintain a robust immune system, aid in the healthy growth of the brain, organs, and skeletal system, support a balanced microbiome, and provide the proper amount of energy. Additionally, a distinctive formula delivered in a specially created kibble that is tailored to the size and shape of each breed’s jaw contributes to the food’s digestibility and palatability.

Speaking about the campaign Mr. Satinder Singh, General Manager (Managing Director) at Royal Canin, India “Growth of kitten & puppies is an intense building phase. Their body requires adapted levels of nutrients – especially energy, proteins, and minerals – to develop themselves into healthy adults. As a leading health through nutrition company, Royal Canin is dedicated to showcasing the cooperation between pet owners and pet specialists. We believe that every pet deserves the best Start in life, and that begins with proper nutrition. Such a sound and enduring relationship demonstrate a belief that every pet deserves the best possible start in life in terms of nutrition, guidance, and care.”

The Start of Life campaign will feature a range of educational materials, including blog posts, social media content, and webinars. Pet owners will have the chance to gain more knowledge about the value of adequate nutrition during their pet’s formative years and learn about the advantages of giving them a diet that is suited to their individual requirements.

We would like to thank Dr. Mohammad Ali – Assistant Professor, Department of Clinics, Madras Veterinary College, Dr. B. Nagarajan – President Association for Veterinary Dermatology India, Dr. Srikanth – Prakruthi Veterinary Clinic and Diagnostic Centre and breeder, Chandrashekhar T K – Breeder of the year 2013 – 2014, Sudhakar Babu Katikineni – World Cat Federation Judge for 5 years, C. Santosh – Bengaluru Canine Club Secretary and Ganesh Anand for their words of wisdom and helping us educating pet parents on responsible pet parenting.

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