Mumbai, 3rd, November 2023: Norse Brands, known for its premium home and lifestyle products from Denmark, Norway, Sweden, and Finland, is excited to introduce the luxurious ‘Nordic Sleep by Fossflakes’ collection in the Indian market. This collection represents a blend of exquisite craftsmanship, innovation, and comfort, reflecting the rich heritage and aesthetic of the Nordic regions. With this launch, Norse Brands aims to establish itself as a prominent distributor of Nordic/Scandinavian high-end fashion, home, and lifestyle brands globally, with India as a key focus.
From Denmark, the renowned ‘Nordic Sleep’ by Fossflakes specializes in crafting sustainable, high-quality pillows and duvets using a unique filling technique inspired by the natural air-trapping abilities of down and feathers. Notable for their hypoallergenic properties and durability, Fossflakes products cater to various needs, including specialized pillows for adults and children such as Chiropractic, Nursing, Maternity, and Ergonomic pillows. The collection also includes thoughtfully designed Pet Beds for the comfort and well-being of pets, appealing to discerning pet parents.
All Fossflakes products are meticulously crafted in Denmark, a country globally recognized for its excellence in design craftsmanship and commitment to stringent product standards, safety protocols, and environmental sustainability.
Expressing enthusiasm for the launch, Henrik Haagen, the Co-Founder & director for Norse Brands, remarked, “The introduction of the Nordic Sleep collection to the Indian market which is now focusing on lifestyle changes and sleep being the topmost priority, fills us with pride. These offerings not only reflect the essence of Norse and Nordic culture but also offer our customers an immersive experience of elegance and comfort. We believe this collaboration will resonate with those who appreciate exceptional quality and style, and value a good night’s sleep. Norse Brands is also proud to announce that it is bringing the exquisite glassware brand “Frederik Bagger” to India through its retail partners and also concentrating on Home as a holistic approach.”
Rajjnish Aroraa the Vice Chairman along with Nimish Arora the managing director, representing the esteemed Dicitex Furnishings Group, shared their excitement about the partnership, stating, “Our collaboration with Norse Brands is a significant milestone in our commitment to provide top-notch home furnishing solutions. We are thrilled to bring the luxurious Nordic Sleep by Fossflakes collection to the discerning Indian audience, adding timeless charm, and unmatched comfort to their lifestyle and emphasizing sleep as the most crucial aspect to complete wellbeing.”