In a landmark collaboration that underscores the power of strategic partnerships in digital innovation, IndiaDotcom Digital Private Limited (IDPL) — the digital arm of the ZMCL group and one of India’s largest digital news publishers — has recorded over 400,000 user sign-ups within just 20 days of integrating Google One Tap Sign-In across its vast network of websites. This significant milestone is now being showcased as a joint case study by Google and IDPL, highlighting how the seamless, secure One Tap experience can transform user onboarding at scale. The initiative was driven by a shared vision to enhance user authentication, simplify access, and enable deeper personalization — combining IDPL’s content leadership with Google’s cutting-edge sign-in technology to improve retention and build stronger user relationships.
This collaborative rollout marked one of the most expansive deployments of Google One Tap in India’s digital publishing space. With close coordination between Google’s product team and IDPL’s digital strategy team, the integration prioritized user privacy and experience while delivering immediate impact. This partnership with Google has enabled reimagining the user journey — making sign-ins frictionless while equipping us with better audience insights. Google has recognized the rollout as a model for other publishers, emphasizing its effectiveness in driving engagement and delivering value to both users and platforms.
The rollout covered 27 English and Hindi websites and 8 regional language platforms, reflecting IDPL’s editorial diversity and multilingual strength in engaging users from all geographies and demographic segments. From national and hyperlocal news to entertainment, astrology, and lifestyle content, the seamless login experience has played a crucial role in transitioning millions of anonymous visitors into logged-in users—setting the stage for personalized, relevant, and meaningful content journeys.
Mr. Karan Abhishek Singh, Chief Executive Officer, ZMCL mentioned “Adopting Google One Tap has revolutionized the way we connect with our audience by combining scale with simplicity and security. This innovation not only fuels our rapid growth but also lays a strong foundation for delivering deeply personalized content and enriching user experiences across our diverse digital portfolio. It exemplifies our ongoing commitment to leveraging technology for meaningful, audience-centric solutions,”
A Strategic move
The adoption of Google One Tap by IndiaDotcom has now helped eliminate friction in the registration process by offering users a secure, single-click login experience, eliminating barriers to entry and streamlining access.This move also enables IndiaDotcom to collect unified behavioral signals, bringing depth to its audience insights and content strategy across news, infotainment, and niche verticals.
Audience Impact: Trust in journalism, growth in Infotainment
Internal analytics from the rollout have revealed a compelling user trend on how a commanding 71% of the new user registrations originated from IndiaDotcom’s news websites, a strong user inclination to engage with trusted journalism when presented with a seamless and secure digital experience. Meanwhile, the remaining 29% came from the platform’s infotainment properties, highlighting the widespread appeal of lifestyle, entertainment, and interest-based content. This dynamic mix of credible news and engaging infotainment reinforces IndiaDotcom’s distinctive position within India’s digital media landscape—where trust, accessibility, and multilingual reach converge to offer users a comprehensive and enriching content experience.
Setting the stage for the future of publishing
The impact of the Google One-Tap integration extends well beyond user numbers. By significantly expanding its authenticated user base, IndiaDotcom is now positioned to:
- Deliver deeply personalized content experiences based on user preferences and behavior.
- Enable cross-site user intelligence, allowing for smarter editorial decisions and content recommendations.
- Strengthen advertiser value propositions with richer data, improved targeting, and measurable audience cohorts.
This milestone also aligns with broader industry trends where publishers are increasingly focused on first-party data ownership, identity resolution, and contextual targeting—critical components in a world rapidly moving away from third-party cookies.
Mr. Sushant Mohan, Chief Editor and Business Manager, IndiaDotcom, highlighted, “Our users want fast, secure, and effortless access to the news and stories they care about. The Google One Tap integration delivers exactly that—removing barriers while building trust. The overwhelming response with 400,000 sign-ups is a testament to how technology and credible journalism together can enhance user experience and loyalty.”
As IndiaDotcom accelerates its innovation roadmap, the success of the Google One Tap integration serves as a powerful testament to what is possible when technology, strategy, and scale come together. It sets a new industry benchmark and signals a shift toward intelligent, user-centric publishing in the Indian digital space. With this success, IndiaDotcom is building relationships, redefining engagement, and powering the future of connected digital journalism.