Experience the Future of Home Appliances: BSH Home Appliances Opens the First Bosch and Siemens Store in Guwahati

17th October 2023: BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, is pleased to announce the inauguration of its first Bosch and Siemens brand store in the Light of the East, Guwahati. The new store is a testament to BSH’s unwavering dedication to customer-centricity and marks a significant milestone in the brand’s expansion within the North-East India market.

The grand opening of the Bosch and Siemens Brand Store was marked by the presence of senior leadership from BSH Home Appliances, including Mr. Saif Khan, CEO and MD, along with Mr. Amit Khemka, Dealer Partner, Lajo Agencies. The inauguration of this exclusive brand store is a testament to the growing demand for high-quality and innovative premium appliances in Guwahati and the greater Northeast region. As the largest city in Assam and a major economic hub in the region, Guwahati has witnessed a steady rise in consumer interest in cutting-edge appliances that cater to modern lifestyles and offer convenience, sustainability, and performance.

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Guwahati, with its discerning consumers who value the fusion of technology and design, has seen an increasing desire for built-in kitchen appliances that not only meet daily needs but also elevate the aesthetics of their living spaces. BSH Home Appliances recognizes this demand and is excited to introduce the full range of Bosch and Siemens products to the residents of Guwahati, thereby making premium appliances more accessible.

The new store, with its prime location at NH 37 Guwahati, offers an extensive range of world-class Bosch and Siemens dishwashers, innovative washing machines, washer-dryers, energy-efficient refrigerators, built-in smart ovens, cooktops, and hobs, as well as best-in-class small appliances.

Commenting on the launch, Saif Khan, MD & CEO, of BSH Home Appliances India, said,” We are delighted to inaugurate our very first Bosch and Siemens brand store in Guwahati, an important milestone in our expansion into the Northeastern market. The region’s growing appreciation for premium appliances aligns perfectly with our vision to provide top-notch products that combine German engineering excellence with user-centric technology. We believe that our presence in Guwahati will further elevate the standard of home appliances available to the local residents and cater to fast-evolving consumer needs”.

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Capturing BSH’s vision of creating a harmonious blend of technology, aesthetics, and functionality to enhance the lives of customers, this new store’s central location also makes it easily accessible for customers. Customers will benefit from personalized product demonstrations, expert advice, and a chance to experience the performance and quality that these renowned brands are known for.

For more information about the newly opened Bosch and Siemens brand store and the innovative range of home appliances it offers, please visit the store at Gotanagar, NH 37, Near Radison Blu, Guwahati (781022).
BSH Home Appliances has an India-wide retail network of 113 brand shops (94 brand stores for Bosch and 19 brand stores for Siemens).

BSH strives to provide excellent service support to all customers across India with two customer contact centers, 16 branch service offices, more than 350 authorized service partners, and 1500+ trained service technicians across India to support our esteemed customers.

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