Agra, June 3, 2025 — Bhagat Halwai, a legacy brand renowned for its authentic Indian sweets, has announced a significant enhancement of its in-house quality standards, further strengthening its leadership in ingredient sourcing, hygiene, and sustainability practices. This move is part of the brand’s commitment to deliver the finest mithai by balancing tradition with modern-day expectations of purity, innovation, and eco-consciousness.
The company has instituted new benchmarks for ingredient sourcing, focusing on local, organic produce while ensuring that all raw materials meet stringent quality checks. Traditional cooking methods continue to be the backbone of Bhagat Halwai’s process, now complemented by strict adherence to food safety regulations and hygiene protocols.
“We can never compromise on our core values — authenticity, innovation, and customer trust. Every sweet that leaves our kitchen is a reflection of our legacy, crafted with fresh, high-quality ingredients, prepared using traditional methods, and held to the highest standards of hygiene and safety. At the same time, we are embracing innovation by experimenting with new flavor profiles to adopt sustainable packaging practices. These upgraded in-house standards reaffirm our promise: to deliver mithai that not only tastes exceptional but also embodies integrity, care, and responsibility at every step,” said Ms. Riddhi Bhagat*, Strategic Director, Bhagat Halwai.
As part of this initiative, Bhagat Halwai has also launched the ‘Refill for Reward’ campaign across all outlets. This sustainable practice encourages customers to bring their own containers for mithai refills in exchange for exclusive discounts — a small yet impactful step towards reducing single-use packaging waste. By marrying age-old culinary wisdom with modern quality standards and eco-friendly practices, Bhagat Halwai continues to set a benchmark in India’s evolving sweets industry, staying relevant to both traditional connoisseurs and new-age consumers.
Mr. Shivam Bhagat, Director, Bhagat Halwa added, “For us, it’s not just about making sweets, it’s about creating an experience rooted in tradition yet tuned to today’s tastes. We’ve grown with generations of customers who trust us for authenticity, but we also understand the evolving preferences of modern consumers. Whether it’s through sustainable initiatives like ‘Refill for Reward’ or reimagining classic recipes with a contemporary twist, our goal is to remain a part of every celebration, with mithai that speaks to both heritage and innovation.”